Our Thoughts

Time to Recharge and Experience Life!

    I hadn’t taken a “real” vacation for a few years.  I’ve used the same excuses as everyone else … not enough time, not enough money, work concerns, etc. etc.  Sure, I’d taken a day off here and there,…


employment statistics

“Help, I’m drowning in employment statistics.”

Trying to read the employment landscape and its impact on your recruiting efforts is difficult at best. Sure, there is plenty of information available. However, in this world of powerful computers and big data, the information can be overwhelming.  …


Snaplications: Is AR technology the future of recruiting?

Companies are always looking for new ways to attract employees.  Gone are the days of placing classified ads in the newspapers. Traditional online job boards like Monster and Careerbuilder are going the way of the dinosaur, not adapting to the…


WhySchools Need Public Relations

Why Schools Need Public Relations Professionals

Education is under attack, from taxpayers, special interest groups, and others.   This is the media age — Communication needs have increased and become more complex. Schools need public relations professionals to help navigate today’s chaotic, multi-channel communication landscape, strengthening their…


social media whitepaper

Snapchat, Instagram, Facebook In Dead Heat For Student Use

Contacts: Mike Cherenson / mcherenson@successcomgroup.com / 973.992-7800, x. 104 Kurt Praschak / kpraschak@successcomgroup.com / 973.992-7800, x. 289 Erin Ford / eford@successcomgroup.com / 973.992-7800, x.171   Survey: Snapchat, Instagram, Facebook in dead heat for student use SNAPCHAT WINS BATTLE FOR REPEAT…


entertainment content

The Evolving Relationship of Advertising & Entertainment Content

This post was written by Kaitlin Crocilla, one of SCG’s intern “Amplify Team” members for the Spring ’17 semester. Crocilla is a Global Communications major at Ramapo College.   Advertising was once found only in two-minute time slots on television, before films began in theatres,…


Oscars

So did you hear about what happened at the Oscars?

Yes, that’s a rhetorical question. If you didn’t see the Best Picture mix-up at the Oscars live, you surely heard about it the next day. From stories on the TV news and entertainment shows to online articles and social media…


Brands taking a stand

Brands Taking A Stand

Remember the days when companies stayed out of politics? Conventional wisdom told brands to avoid anything divisive for fear of alienating certain customers. But in a time of polarizing views and political upheaval, those rules seems to have gone out…