Our Thoughts

WhySchools Need Public Relations

Why Schools Need Public Relations Professionals

Education is under attack, from taxpayers, special interest groups, and others.   This is the media age — Communication needs have increased and become more complex. Schools need public relations professionals to help navigate today’s chaotic, multi-channel communication landscape, strengthening their…


social media whitepaper

Snapchat, Instagram, Facebook In Dead Heat For Student Use

Contacts: Mike Cherenson / mcherenson@successcomgroup.com / 973.992-7800, x. 104 Kurt Praschak / kpraschak@successcomgroup.com / 973.992-7800, x. 289 Erin Ford / eford@successcomgroup.com / 973.992-7800, x.171   Survey: Snapchat, Instagram, Facebook in dead heat for student use SNAPCHAT WINS BATTLE FOR REPEAT…


entertainment content

The Evolving Relationship of Advertising & Entertainment Content

This post was written by Kaitlin Crocilla, one of SCG’s intern “Amplify Team” members for the Spring ’17 semester. Crocilla is a Global Communications major at Ramapo College.   Advertising was once found only in two-minute time slots on television, before films began in theatres,…


Oscars

So did you hear about what happened at the Oscars?

Yes, that’s a rhetorical question. If you didn’t see the Best Picture mix-up at the Oscars live, you surely heard about it the next day. From stories on the TV news and entertainment shows to online articles and social media…


Brands taking a stand

Brands Taking A Stand

Remember the days when companies stayed out of politics? Conventional wisdom told brands to avoid anything divisive for fear of alienating certain customers. But in a time of polarizing views and political upheaval, those rules seems to have gone out…


Snapchat Groups

It’s Finally Here! Snapchat Groups!!

Yeah!! Snapchat has recently introduced a new feature called “Groups,” in which users can chat with several friends at a time. Gone are the days when users had to highlight several different friends from their contact list to send snaps…