Our Thoughts


So did you hear about what happened at the Oscars?

Yes, that’s a rhetorical question. If you didn’t see the Best Picture mix-up at the Oscars live, you surely heard about it the next day. From stories on the TV news and entertainment shows to online articles and social media…

Brands taking a stand

Brands Taking A Stand

Remember the days when companies stayed out of politics? Conventional wisdom told brands to avoid anything divisive for fear of alienating certain customers. But in a time of polarizing views and political upheaval, those rules seems to have gone out…

Snapchat Groups

It’s Finally Here! Snapchat Groups!!

Yeah!! Snapchat has recently introduced a new feature called “Groups,” in which users can chat with several friends at a time. Gone are the days when users had to highlight several different friends from their contact list to send snaps…

Holiday Hostility

Avoiding Holiday Hostility Using Public Relations

Diffusing problems, figuring out the best story to tell, potentially dealing with some hostility, and trying to stay neutral. Did I just describe a public relations pro at work, or you at your family’s holiday dinner?  Public relations can be…

Walmart Media

Media Open House Event and “Today” Show

SCG staff was on hand at our client, Walmart’s Black Friday / Thanksgiving Media Open House event last week in North Bergen. The Today Show and New York and New Jersey media all attended.