Brad Petersen

Brad is a 40-year veteran of recruitment advertising. He has directed recruitment planning and implementation for clients in all industries and is now reseaching and fashioning results-oriented plans as the Senior Strategist for SCG.

Winner and Still Champion – Employee Referral Programs

Over my 43 years in recruitment communications you can imagine how many new, exciting resources for discovering, attracting and retaining talent have been launched beyond just employee referral programs. Beyond doubt the introduction of new tools to improve the tedious…


employment statistics

“Help, I’m drowning in employment statistics.”

Trying to read the employment landscape and its impact on your recruiting efforts is difficult at best. Sure, there is plenty of information available. However, in this world of powerful computers and big data, the information can be overwhelming.  …


OCCUPATIONAL OUTLOOK HANDBOOK

The Handbook Recruiters Should Not Be Without

Way back in 1948 The Bureau of Labor Statistics started an annual publication called the Occupational Outlook Handbook. For nearly 70 years it has been the go-to source for job seekers to get a sense of the occupations that are on the…


Old Way New Way

Employers Need to Broaden Their Recruitment Options

The market for top talent is beginning to tighten once again. Demand is growing. Indeed.com, for example, shows that 8 out of 13 industries are showing an increase in job postings when June 2016 is compared with June 2015. Many…


New Evidence in Favor of Employer Branding

There was a time not that many years ago that employer branding was one of the new horizons in talent acquisition.  Those who became experts in this relatively unexplored subject were definitely on the leading edge.  Although this had an…


Mobile is here. What are you waiting for?

I have been in recruitment advertising long enough to vividly remember when job boards were starting to develop. Let’s see…there were boards like Online Career Center, Headhunter.net, CareerPath, and The Monsterboard. Clients loved to talk about the Internet but using…


April 21st was D-day for recruiters. Were you ready?

That was the day Google started to “ditch” the search results that were not mobile friendly in their mobile search.  Some called it Mobilegeddon. Wish I had thought of that title, but saw it first on SearchEngineLand.com, then, other sites…


The Competition For Talent Is Heating Up

  In 2015, recruiters are going to find that available talent is in much shorter supply. No doubt it is a function of the improving economy.  Just look at these numbers: Unemployment has fallen from 9.8% in January 2010 to…


3 Insights into Recruiting for 2015

In surveying over 400 U.S. decision makers and 4000 globally, LinkedIn has uncovered some interesting insights with their 2015 U.S. Recruiting Trends report. However, the point that caught my attention was that in assessing a recruiting team’s performance companies are…