Erin Ford

Erin is an Account Executive in our Public Relations department. She is a graduate of Penn State University and participated in our corporate internship program prior to graduating in 2014.

Holiday Hostility

Avoiding Holiday Hostility Using Public Relations

Diffusing problems, figuring out the best story to tell, potentially dealing with some hostility, and trying to stay neutral. Did I just describe a public relations pro at work, or you at your family’s holiday dinner?  Public relations can be…


Walmart Media

Media Open House Event and “Today” Show

SCG staff was on hand at our client, Walmart’s Black Friday / Thanksgiving Media Open House event last week in North Bergen. The Today Show and New York and New Jersey media all attended.    


Using Apps & Social Media In A Fixer-Upper Home

Moving into a fixer-upper home is a lot of work. Packing, unpacking, making messes, cleaning them up, shopping for things, and getting rid of other things. But the first and perhaps most important step is research, and I never realized…


Social Media Influence

In today’s age of modern technology, it is imperative to have an active social media presence online to reach a larger and more diverse audience. Public relations and social media help drive business results and improve your presence to be…


Visual Graphics in PR

The world has become a very graphic place. Most of us scroll through social media pages every day, and with so much content to process, what type of post stands out to you? Some of the most attention-getting are photos,…


FaceTime vs. Face-to-face time

Put down the phone!” — a phrase commonly heard at dinner tables and general gatherings everywhere. Many lament that the current generation, so engrossed in their phones, is losing valuable face-to-face communication skills, always entranced by a virtual world. But…


Social Media and Stray Pets

Public relations professionals may be able to learn something from cute cat videos. Authenticity and connecting to a higher cause are two concepts that not only benefit stray animals, but Fortune 500 companies as well. A lifelong passion of mine…


Periscope Up! SCG Livestream Interviews

One sure sign of rapid media expansion is when relatively young social networking platforms become parent companies to the next generation of media. Recently, Periscope—the Twitter-owned, livestreaming app—has been gaining traction with everyday users and celebrities alike. Users can easily…


The Pitfalls of @POTUS

In May of 2015, the course of American history changed forever: Barack Obama got a Twitter. While the president already had an account created on his behalf, which he occasionally posted on (@BarackObama), his new Twitter is filled with content…