Kurt Praschak

A 27-year veteran of the communications industry, with expertise in media relations, social networking strategies, internal communications, and event planning, Kurt's experience includes clients in the education, technology, real estate, construction, and hospitality sectors. Prior to joining Success Communications Group, he served as corporate communications manager for Panasonic's North American operations. A graduate of Fairleigh Dickinson University's College at Florham - with a degree in Communications/English - Kurt also has experience as a journalist, newspaper columnist, and freelance writer.

Be A Discerning, Skeptical, Wise Consumer of Media

It’s a presidential election year, so opinions are strongly held – and in 2016, they’re being voiced more vociferously than ever.   As a result, it’s essential to understand that media outlets tend to lean in a particular direction. At…


Avoiding Facebook Pratfalls

Avoiding Facebook’s Pratfalls

Why haven’t people learned?   Facebook’s been a thing since 2004, and given this lengthy history – particularly by social networking standards – I’d imagine regular Facebook users would long ago have figured out how to avoid the most common…


Public Relations Tackles The "Winter Blues"

Public Relations Tackles The “Winter Blues”

The evidence is anecdotal (around-the-water-cooler complaints), scientific (a host of medical studies), and likely personal. If you spend most days in an office environment and reside north of the Sun Belt … well, you’re well aware winter has the power…


Not Buying Conspiracy Theories…

So, conspiracy theories. Whether it’s moon landings or Martians; famous dead people who aren’t actually dead; famous dead people who really are dead, but whose demise was engineered by sinister forces; shadow agencies or an entire shadow government; or evil…


The Elusiveness of Hyper-Local News

As a PR professional and news junkie, and by personal inclination, I spend lots of time online. An hour rarely passes when I don’t at least scan some combination of CNN.com, NJ.com, BBC.com, and ESPN.com. I’m a creature of cyberspace….


Deflategate: Some things are unpardonable

Seriously — what else was the NFL going to do? I’m talking (as just about everyone else seems to be) about Tom Brady. There’s an amazing degree of discussion and debate about the four-game suspension levied against Brady by the…


Some social media guidelines: Don’t say THAT!!

Social media outlets — be they Facebook, Twitter, Instagram, or another — are now ubiquitous. Sure, they were the exclusive domain of college students only a decade ago. But today, if you’re not an active user, you’re at least aware…