Back to the Classics: A Suggested Reading List

I’m a public relations practitioner, and my profession’s core is communication-- the development and expression of ideas and information. I’ve been at it for a long while, but I still find it beneficial to periodically return to the artistic classics of communicating, whether in the form of music, film, or literature. These provide us with a standard of excellence, while reminding us what true clarity of thought looks like.   With all this in mind-- and also for fun-- I’ve compiled a chrono ...

Nine Essential Poems

Poetry is doing things with language that exceed the scope of routine communication – it’s rather like painting with words.  I occasionally engage in the process, and a handful of my efforts have appeared in poetry journals.   But, I’m a rank amateur; at best, I’ll string together several words in a fashion that isn’t dreadful. Perhaps in my role as a public relations professional I’m slightly more effective at communicating a message. In any case, the nine works briefly discussed below (in ...

Hallowe’en … and the thrill of fear

I suppose I can thank my father. Or blame him. From the time I was old enough to speak, and maybe before then, he began leading me along the boundaries of what I’ve come to think of as the Otherworld. It’s a place of unease, dread, or even outright terror for many. But through circumstance and perhaps a smattering of inclination, I’m at home there. It all began with the giddy thrill of fear – with the very first time my father shifted his gaze to look just beyond me, into a darkened hallway, and conto ...

A Poet on National Poetry Month

Since way back in 1987, I’ve earned a living as a public relations professional. I was a reporter before then, and wrote upward of a thousand newspaper articles. I’ve been an absolute Facebook addict for the past 13 years, and I’ve penned a few freelance magazine pieces. I’ve dabbled in writing fiction, with an emphasis on novels and screenplays, I’ve been known to occasionally slap acrylics on a canvas, and I’m an inveterate consumer of podcasts. In essence, I’m a communicator. I’m naturally inclined ...

SCG Survey

Poll: Employees consider company’s reputation, alignment with their own views more important than higher salary

Views on vaccine also impactful, says nationwide, online survey of 1,500 adults WHIPPANY, NJ (Oct. 20, 2021) – A nationwide survey of 1,500 adults indicates that 84.03% of respondents are willing to accept lower financial compensation to work for a company with a stellar reputation. A similar number – 79.59% – say it’s important to have an employer who shares their views. These results – from an SCG Advertising + Public Relations survey – seem to indicate that businesses and other employers ignore empl ...

Parsippany Agency Captures Multiple 2020 NJ Ad Club “Jersey Awards”

Contact:               Kurt Praschak / kpraschak@successcomgroup.com / 973.992-7800, x.289   Parsippany-based agency captures multiple 2020 NJ Ad Club “Jersey Awards”   SCG Advertising + Public Relations wins pair of firsts, plus a second and third, during 52nd annual event   PARSIPPANY, NJ (Nov. 19, 2020) – For the communication professionals at SCG Advertising + Public relations, it’s quite a haul.   The ongoing pandemic forced this year’s 52nd annual edition of the NJ Ad Club “Jersey Awards” t ...

Tobi Matthews

Tobi Matthews joins SCG Advertising + Public Relations

Contacts: Kurt Praschak / kpraschak@successcomgroup.com / 973.992-7800, x.289 Alexa Cangialosi / acangialosi@successcomgroup.com / 973.992-7800, x.172   Stratford, CT resident appointed director of new business development by New Jersey-based communications agency  Tobi Matthews joins SCG Advertising + Public Relations                   (Click here for high-resolution image)   PARSIPPANY, NJ (June 25, 2020) – Stratford, CT resident Tob ...

Michael Cherenson

Public Relations EVP joins One To World board of directors

Contacts:             Kurt Praschak / kpraschak@successcomgroup.com / 973-992-7800 x.289                                   Alexa Cangialosi / acangialosi@successcomgroup.com / 973-992-7800, x172 Public Relations EVP joins One To World board of directors   Lincoln Park resident and SCG Advertising + Public Relations exec Mike Cherenson   PARSIPPANY, NJ (October 28, 2019) – Lincoln Park resident and SCG Advertising + Public Relations Executive Vice President Mike Cherenson has joined the One To ...

Alexa Cangialosi

SCG Advertising + Public Relations appoints new Account Executive Alexa Cangialosi

Contact:               Kurt Praschak / kpraschak@successcomgroup.com / 973.992-7800, x.289   SCG Advertising + Public Relations appoints new Account Executive   Stony Point resident Alexa Cangialosi   PARSIPPANY, NJ (October 23, 2019) –  SCG Advertising + Public Relations, a full-service communications agency, has appointed Stony Point resident, Alexa Cangialosi as account executive. In her role, Cangialosi provides professional support for SCG’s broad spectrum of PR clients, including event manage ...