A 26-year industry veteran and the author of three studies on the impact of reputation, Michael Cherenson is Accredited in Public Relations (APR) by the Universal Accreditation Board and Public Relations Society of America and is a member of the organization’s prestigious College of Fellows.
His expertise extends to all disciplines of public relations, including corporate, marketing, internal and crisis communication, government relations, event management and interactive public relations. At SCG, he serves as chief public relations counselor and strategist, and oversees all public relations activities for the firms' diverse clientele.
In 2009, Cherenson served as Chair and CEO of the Public Relations Society of America (PRSA), the world's largest professional organization for public relations professionals. Prior to that, he served as the society’s Secretary, on its national board of directors, as chair of its Advocacy Advisory Board, and as a member of its Board of Professional Ethics and Standards.
During his tenure on the Board of Directors, Cherenson co-authored a PRSA study on MBA Programs, with emphasis on communication curricula. In 2005, Cherenson represented PRSA on Capitol Hill to address bills aimed at regulating video news releases. That same year, he represented the U.S. State Department and its Bureau of International Information Programs on a mission to Croatia, where he served as a keynote speaker at the 6th Annual Croatian Public Relations Association Conference.
Currently, Cherenson is a member of the PRSA’s Educational Affairs Committee and serves as a site team member for the Group’s CEPR Certification program. He is also a site team member for the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC)
Cherenson served on the advisory boards at the University of Florida’s Department of Public Relations at UF’s College of Journalism and Communications and on Fairleigh Dickinson University’s Corporate and Organizational Communication Department. He is a past President of the New Jersey Chapter of the PRSA, which honored him with its Service Award in 2002.
A father of three, Cherenson is a graduate of Ithaca College in Ithaca, NY, and attended the prestigious Graduate School of Political Management (GSPM) at George Washington University, Washington, DC. He is founder and president of the Pequannock Lacrosse Club and Board Secretary of the Boys and Girls Club of Northwest New Jersey.