The World’s Volatile, Uncertain, Complex and Ambiguous. So … How is your organization going to thrive?

Spend five minutes watching broadcast news or scrolling social media feeds and there’s little doubt the world is becoming increasingly volatile, uncertain, complex, and ambiguous (VUCA). For organizations and those driving communications, this reality presents challenges … and opportunities.  While technology – including AI – functions as an accelerant, it's people, judgment, and decision-making that will ultimately determine who’s able to thrive in our VUCA world. Information is always imperfect and tr ...

Revolutionizing the World: How AI platforms are shaping the future

10 ways to utilize ChatGPT today Artificial Intelligence (AI) isn’t new – and it’s been impacting our economy, society, and culture for years. Some of the most frequently utilized tech tools, including virtual assistants like Siri, Alexa, and Google Home and recommendation systems used on streaming services already integrate AI.   What’s new is the power, ease, accessibility, usability, flexibility, integrability, and approachability of open AI tools like ChatGPT (Generative Pretrained Tra ...

What do your stakeholders value … and can it predict their behavior?

Image courtesy of the European Commission, Joint Research Centre   Given the rise in polarization and misinformation across society, a refined understanding of values is more meaningful than ever before. There’s minimal confusion about the fact that how we interact with the world is driven by what we value and identify with. But, it’s important to realize that because values also trigger appreciation of certain behaviors and distaste for others, an awareness of them can be an effective tool in ...

Panic Rules (1600 x 800 px) (1)

DOES YOUR ORGANIZATION HAVE PANIC RULES?

11 Rules for Making Better Decisions and Alleviating Panic in the Ranks We live in fast-paced, uncertain, complex, polarized times … which frequently require decision-making under challenging circumstances. Regardless of the situation at hand – and whether it’s mundane, or truly life-or-death – how one responds is under that individual’s control.   As a public relations firm with more than 60 years of experience dealing with crisis and conflict in a wide variety of industries and sectors, we a ...

Dillon Del Rosso

Boonton resident named to senior sales post by SCG Advertising + Public Relations

Parsippany-based agency hires Dillon Del Rosso to support new business development Sales background with NFL’s Jets, University of Maryland   PARSIPPANY, NJ (Oct. 27, 2020) – Boonton resident Dillon Del Rosso has been named Vice President, North Regional Sales by the Parsippany-based communications agency SCG Advertising + Public Relations.   Del Rosso – who joins SCG from a premium partnership sales post with the National Football League’s New York Jets, in Florham Park – is responsible fo ...

A Blueprint for Mitigating Dis-information

Click for pdf version. From the early days of the coronavirus pandemic, public health officials at all levels were quick to identify mis- and dis-information as legitimate threats to public health. Several utilized the term “infodemic” to illustrate how the spread of false information was akin to the spread of the actual virus. Given the media landscape and our hyper-connectivity via social, digital, and mobile media, the analogy is entirely appropriate.   The pandemic – along with sophisticated ...

All Levels Of Education Sector Must Invest In Relationships, Reputation To Battle Coronavirus Disruption

The loss of life – as well as health and safety issues – remains the primary issue when talking about the coronavirus pandemic. That said, economic and societal disruption cannot be ignored.  The education sector, from pre-school to our higher education institutions, finds itself in the direct path of the storm and needing to prepare for the next waves.   The action plans required to navigate the new-normal are extensive and detailed, and emphasis should rightly be placed on instruction and learni ...

contact tracer people

For Hiring The Contact Tracers Who Monitor The Spread Of COVID-19, New Entity Launched

“ContactSCG” unveiled by New Jersey-based SCG Advertising + Public Relations           PARSIPPANY, NJ (April 30, 2020) – Government agencies, non-profits, and private industry all are expected to hire upward of 300,000 health detectives – known as contact tracers – to identify and interview individuals who test positive for the virus and then trace those they’ve recently been in contact with. The Centers for Disease Control (CDC) and other experts have expressed the belief ...

Care Facilities That Serve The Most Vulnerable Have Essential Frontline Duties, Long-Term Problems

The coronavirus death toll at long term care facilities – which includes nursing homes, assisted living, and other, related facilities – is currently approaching the tens of thousands, with numbers likely to rise further. New Jersey and New York are among the hardest hit by this devastation. Numbered among these staggering losses have been several high-profile cases involving misconduct and bad actors, and these will taint the entire industry for years. And, as a result, government at all levels has taken ...

BREAKING — STUDY SAYS PEOPLE CAN HANDLE THE TRUTH

It’s a legendary scene. One famous actor shouts, “I want the truth!” The other snaps back, “You can't handle the truth!“   It’s cinematic genius, and also depicts one of the greatest challenges of communicating during a crisis – including our current public health emergency.  How much truth – and what degree of uncertainty -- can the public handle?   According to a just-released study from the University of Cambridge, uncertainty about facts can be reported without damaging public trust. The ...