Advertising, Public Relations, Recruitment Marketing, Digital Advertising, Association Management
Can you imagine the pressure the players and coaches were under knowing more than 113 million people were watching their every move for three hours during the Super Bowl? Now imagine the pressure the advertisers and their ad agencies felt knowing they had only thirty seconds to score their marketing touchdown. The advertisers spent $7 million for the airtime alone, plus another million or more on production. If their commercial didn’t score well with viewers, it’s the equivalent of fumbl ...
Well, another Super Bowl has come and gone, and while I might offer my opinion on the game itself, I’m more qualified to comment on the commercials that support the broadcast. Some quick background: I’ve been in advertising for fifty-two years, a creative director for the last forty, and I worship at the feet of Bill Bernbach. For those who don’t know who Bernbach is, Google him. If you’re in the advertising business and don’t know him, you really should discover everything about him. And fas ...
Recently, the New Jersey Ad Club asked for nominations to find New Jersey’s Best marketing and communications professionals under 40. Mike Mangan, SCG’s Director of Business Development didn’t have to think twice about whom he might nominate. “When we discussed the possibility of nominating someone from our agency for this honor, I immediately thought of Anthony D’Amato, our Business Development Manager,” Mangan said. “He’s a young man with the maturity of an old pro, and everyone in our shop has ...
