Case Study – Business to Business
Meridian is a private aviation business, based out of Teterboro Airport in New Jersey. They had done some advertising, limited mainly to trade magazines, and realized in order to overcome the extensive competition in the private aviation industry, they needed to improve their SEO/SEM efforts, increase website traffic, and raise the brand’s overall awareness.
We developed a multi-channel campaign that included Google AdWords and SEO/SEM programs, print and digital advertising, and a corporate video. In 2016, the client expanded its operation, opening a second facility in Hayward California, and SCG created a print and digital advertising and direct mail campaign to introduce, support and raise the awareness of the Meridian operation in Hayward.
Fine-tuning Meridian’s website SEO improved their organic search results, and the highly-targeted Search Engine Marketing and Retargeting campaign we created, drives over 1,100 visitors every month to their website. Our Search campaigns yielded over a 3.5% search click-through rate, and produced over 12,000 web leads last year. The combination of SEO/SEM, print and digital advertising, has increased overall brand awareness as well as interest in the new Hayward location. The corporate video continues to raise awareness and elicit compliments from our client’s colleagues, vendors and customers.