Our Thoughts - Advertising

WhySchools Need Public Relations

Why Schools Need Public Relations Professionals

Education is under attack, from taxpayers, special interest groups, and others.   This is the media age — Communication needs have increased and become more complex. Schools need public relations professionals to help navigate today’s chaotic, multi-channel communication landscape, strengthening their…


entertainment content

The Evolving Relationship of Advertising & Entertainment Content

This post was written by Kaitlin Crocilla, one of SCG’s intern “Amplify Team” members for the Spring ’17 semester. Crocilla is a Global Communications major at Ramapo College.   Advertising was once found only in two-minute time slots on television, before films began in theatres,…


Snapchat Groups

It’s Finally Here! Snapchat Groups!!

Yeah!! Snapchat has recently introduced a new feature called “Groups,” in which users can chat with several friends at a time. Gone are the days when users had to highlight several different friends from their contact list to send snaps…


stop telling me what to do

“Stop Telling Me What To Do!”

I think Tracy Turnblad, the leading lady in Hairspray, speaks for us all when she argues for a little less insistence. Consumers don’t want to be bossed around like the cliché I Love Lucy “Vitameatavegamin” commercial and told what to purchase or…


promo items

7 Ways to Make Promo Items Pay!

Whether you call them giveaways, promo items, logo merchandise, swag or chachki, promotional products are big business. Promotional products sales consistently top $20 billion annually, according to Promotional Products Association International (PPAI). Like any other part of your marketing strategy, it’s…