Our Thoughts - Advertising

employment statistics

“Help, I’m drowning in employment statistics.”

Trying to read the employment landscape and its impact on your recruiting efforts is difficult at best. Sure, there is plenty of information available. However, in this world of powerful computers and big data, the information can be overwhelming.  …


Snaplications: Is AR technology the future of recruiting?

Companies are always looking for new ways to attract employees.  Gone are the days of placing classified ads in the newspapers. Traditional online job boards like Monster and Careerbuilder are going the way of the dinosaur, not adapting to the…


WhySchools Need Public Relations

Why Schools Need Public Relations Professionals

Education is under attack, from taxpayers, special interest groups, and others.   This is the media age — Communication needs have increased and become more complex. Schools need public relations professionals to help navigate today’s chaotic, multi-channel communication landscape, strengthening their…


entertainment content

The Evolving Relationship of Advertising & Entertainment Content

This post was written by Kaitlin Crocilla, one of SCG’s intern “Amplify Team” members for the Spring ’17 semester. Crocilla is a Global Communications major at Ramapo College.   Advertising was once found only in two-minute time slots on television, before films began in theatres,…


Snapchat Groups

It’s Finally Here! Snapchat Groups!!

Yeah!! Snapchat has recently introduced a new feature called “Groups,” in which users can chat with several friends at a time. Gone are the days when users had to highlight several different friends from their contact list to send snaps…