Our Thoughts - Advertising

The Dreaded RFP

  What do ad agencies really think about RFPs?  And to be fair, how can clients get the best responses to their RFPs? From the agency’s perspective, RFPs are a lot like first dates. They bring a lot of angst,…


MEMORIES OF A MAD MAN…

My career in advertising began in New York City in 1968 (yes, I’m that old) and yes, I’m a huge fan of the television series, Mad Men. The final season begins in a couple of weeks and I can’t wait….


The Marriage Between PR and Marketing

As a full-service public relations, advertising, and social media firm, we’re often asked to explain the difference between public relations and marketing.  I can’t tell you how many times I’ve sat in our New Jersey office and been asked, “What is public…