Our Thoughts - Branding

5 Signs It's Time to Start Using Google AdWords

5 Signs It’s Time to Start Using Google AdWords

Every time we’re faced with a question, our first instinct is to “Google it”.  I am guilty of this – I’ll be watching a movie and try to remember the name of so and so actor. Google. I’ll be making…


Visual Graphics in PR

The world has become a very graphic place. Most of us scroll through social media pages every day, and with so much content to process, what type of post stands out to you? Some of the most attention-getting are photos,…


What we can learn from Donald Trump

Along with most of the country, ad agencies have been watching the ascent of Donald Trump with a mixture of shock and awe.  To help make sense of something unlike anything we have ever experienced we have concluded that his…


good Super Bowl commercials

Where have all the good Super Bowl commercials gone?

The average cost for a 30 second commercial during the Super Bowl is about $4.5-5 million. Yet as the price continues to rise for the spots, why are the actual good Super Bowl commercials going downhill? Watching the Super Bowl…


hiring optimization

Hiring Optimization!

Hiring Optimization! That’s what SCG can do for your recruiting efforts. Finding exceptional employees in today’s market is getting tougher every day.  Especially in high-demand fields such as Nursing, Transportation, Engineering and IT. Some companies do well finding such employees…


New Evidence in Favor of Employer Branding

There was a time not that many years ago that employer branding was one of the new horizons in talent acquisition.  Those who became experts in this relatively unexplored subject were definitely on the leading edge.  Although this had an…


Starbucks Red Cup Controversy

Christmas is supposed to be a time of peace and love. This year the holidays are adding some controversy for those who want to enjoy the season with a hot cup of coffee. Every year Starbucks offers a holiday cup…


Local Elections News Coverage & Apathy

Local Elections, News Coverage and Apathy

Now that Election Day is in the rear view mirror unlike the colorful campaign signs it leaves behind, there are some important takeaways related to this year’s election, its news coverage and lack thereof.   Tuesday’s election turnout was one…