Our Thoughts - Branding

Your Employment Brand Matters

In the war for top talent, are you short-changing your strategic effectiveness because you are overlooking the “Employment Brand” inside your organization? Your employment brand is the very first impression you make on potential employees, as well as the expectations…


The Pitfalls of @POTUS

In May of 2015, the course of American history changed forever: Barack Obama got a Twitter. While the president already had an account created on his behalf, which he occasionally posted on (@BarackObama), his new Twitter is filled with content…


Bridging the Gap – Boomerang Recruitment

In today’s competitive recruitment environment, one of the most cost-effective and successful recruitment strategies is alumni or “boomerang” recruitment. Boomerang is a concept developed to identify top-performing former employees who are consciously targeted and brought back. Essentially, it is reaching…


Benefits Of Retargeting For Marketing And HR

  Recently I was lucky enough to spend 2 weeks in Hawaii. I had never been there before so I spent a lot of time before hand preparing. I visited sites on the different islands, hotels and activities. Because it…


5 Lessons from Big Brands’ Social Media Blunders

Having a social media strategy is an effective and necessary marketing tool, but it can also be a scary challenge, as evidenced by the many mistakes made by even the largest companies. As new social networks are created and existing…


3 Insights into Recruiting for 2015

In surveying over 400 U.S. decision makers and 4000 globally, LinkedIn has uncovered some interesting insights with their 2015 U.S. Recruiting Trends report. However, the point that caught my attention was that in assessing a recruiting team’s performance companies are…