Our Thoughts - Community Awareness

WhySchools Need Public Relations

Why Schools Need Public Relations Professionals

Education is under attack, from taxpayers, special interest groups, and others.   This is the media age — Communication needs have increased and become more complex. Schools need public relations professionals to help navigate today’s chaotic, multi-channel communication landscape, strengthening their…


Holiday Hostility

Avoiding Holiday Hostility Using Public Relations

Diffusing problems, figuring out the best story to tell, potentially dealing with some hostility, and trying to stay neutral. Did I just describe a public relations pro at work, or you at your family’s holiday dinner?  Public relations can be…


I Wish I Was Back In High School

“I Wish I Was Back In High School” Not something you hear too often or at all. But it was a thought I had after attending Back-to-School night at my daughter’s school. Going to school in the late eighties, we…


Using Apps & Social Media In A Fixer-Upper Home

Moving into a fixer-upper home is a lot of work. Packing, unpacking, making messes, cleaning them up, shopping for things, and getting rid of other things. But the first and perhaps most important step is research, and I never realized…


Avoiding Facebook Pratfalls

Avoiding Facebook’s Pratfalls

Why haven’t people learned?   Facebook’s been a thing since 2004, and given this lengthy history – particularly by social networking standards – I’d imagine regular Facebook users would long ago have figured out how to avoid the most common…


Effective Communication Skills Are Essential

Effective communication skills are important regardless of your profession. Whether negotiating a purchase, interacting socially, engaging in important conversations, or just getting your kids to listen, being able to state your case succinctly and effectively is a skill that will…