Our Thoughts - Community Awareness

FaceTime vs. Face-to-face time

Put down the phone!” — a phrase commonly heard at dinner tables and general gatherings everywhere. Many lament that the current generation, so engrossed in their phones, is losing valuable face-to-face communication skills, always entranced by a virtual world. But…


Yoga For Busy Professionals

Today’s professionals have a lot of demands on their time, so allocating a few minutes a day for yoga isn’t always possible. But what if they understood the potential benefits yoga can bring to their work and wellbeing? To a…


Emogis are the new hieroglyphics

Every generation adopts its own style of dressing, music and habits which usually confuse anyone who is not a part of this group. Language and slang terms were another way to communicate in a way that could only be understood…


Starbucks Red Cup Controversy

Christmas is supposed to be a time of peace and love. This year the holidays are adding some controversy for those who want to enjoy the season with a hot cup of coffee. Every year Starbucks offers a holiday cup…


Local Elections News Coverage & Apathy

Local Elections, News Coverage and Apathy

Now that Election Day is in the rear view mirror unlike the colorful campaign signs it leaves behind, there are some important takeaways related to this year’s election, its news coverage and lack thereof.   Tuesday’s election turnout was one…


“Who are the Purple People?”

Why is it important to spread awareness when you don’t know anyone with Pancreatic Cancer? Because at one point, neither did I. November is Pancreatic Cancer Awareness Month. November 13th is World Pancreatic Cancer Day. A day to spread awareness…


Social Media and Stray Pets

Public relations professionals may be able to learn something from cute cat videos. Authenticity and connecting to a higher cause are two concepts that not only benefit stray animals, but Fortune 500 companies as well. A lifelong passion of mine…


Not Buying Conspiracy Theories…

So, conspiracy theories. Whether it’s moon landings or Martians; famous dead people who aren’t actually dead; famous dead people who really are dead, but whose demise was engineered by sinister forces; shadow agencies or an entire shadow government; or evil…


When Social Media Goes Too Far

On Wednesday, August 26th, news reporter Alison Parker and cameraman Adam Ward were fatally shot to death during a live broadcast on TV. Even more gruesome was that the video of the shooting was then shared to social media from…


Your Employment Brand Matters

In the war for top talent, are you short-changing your strategic effectiveness because you are overlooking the “Employment Brand” inside your organization? Your employment brand is the very first impression you make on potential employees, as well as the expectations…