Our Thoughts - Human Resources

The Power of Persistence

I have been in recruitment marketing (sometimes referred to as recruitment advertising or human resource communications) since September 14, 1987. If you haven’t had enough coffee to do the math, that’s almost 28 years. The industry has changed dramatically over…


Candidate Experience Is Your Employer Brand

It can be easy when you are a recruiter to focus on the requisitions you need to fill and lose track of the fact that these are real people coming to you for a job. You don’t want candidates walking…


Recruiting in Florida … Live Here/Work Here

Florida’s glorious weather and miles of beautiful beaches attract thousands of tourists of all ages to our state … checking out local websites and reading local newspapers. Many of those tourists become interested in living and working here, while many…


Benefits Of Retargeting For Marketing And HR

  Recently I was lucky enough to spend 2 weeks in Hawaii. I had never been there before so I spent a lot of time before hand preparing. I visited sites on the different islands, hotels and activities. Because it…


The Competition For Talent Is Heating Up

  In 2015, recruiters are going to find that available talent is in much shorter supply. No doubt it is a function of the improving economy.  Just look at these numbers: Unemployment has fallen from 9.8% in January 2010 to…


Working Your Way Back into the Job Market

After 18 years with his employer, my husband walked into our living room one day and told me he had been given his two-week notice. The company was moving its operations to Mexico. His engineering job had been eliminated. As…


Metrics to Help HR Teams

  I read an article entitled “Perhaps Talent Acquisition are Wishing for Something They Already Have”  by Carl Kutsmod and found it interesting. It talked about a survey to recruiters asking if they had unlimited resources for work, how would they spend the…


Eight Steps for Getting the Leading Edge in Recruitment

Technology has greatly changed the way we live our lives, and in particular, the way in which we communicate.  Smartphones, laptops, iPads, instant messaging, text messaging, social networks – all combine to produce a shift in our efforts to source,…