Our Thoughts - Marketing

employment statistics

“Help, I’m drowning in employment statistics.”

Trying to read the employment landscape and its impact on your recruiting efforts is difficult at best. Sure, there is plenty of information available. However, in this world of powerful computers and big data, the information can be overwhelming.  …


entertainment content

The Evolving Relationship of Advertising & Entertainment Content

This post was written by Kaitlin Crocilla, one of SCG’s intern “Amplify Team” members for the Spring ’17 semester. Crocilla is a Global Communications major at Ramapo College.   Advertising was once found only in two-minute time slots on television, before films began in theatres,…


Snapchat Groups

It’s Finally Here! Snapchat Groups!!

Yeah!! Snapchat has recently introduced a new feature called “Groups,” in which users can chat with several friends at a time. Gone are the days when users had to highlight several different friends from their contact list to send snaps…


OCCUPATIONAL OUTLOOK HANDBOOK

The Handbook Recruiters Should Not Be Without

Way back in 1948 The Bureau of Labor Statistics started an annual publication called the Occupational Outlook Handbook. For nearly 70 years it has been the go-to source for job seekers to get a sense of the occupations that are on the…


promo items

7 Ways to Make Promo Items Pay!

Whether you call them giveaways, promo items, logo merchandise, swag or chachki, promotional products are big business. Promotional products sales consistently top $20 billion annually, according to Promotional Products Association International (PPAI). Like any other part of your marketing strategy, it’s…


SCG Is Good For Business

Whether you make sauce that’s sold to retailers across the country, or every kind of rope that’s used around the world, or you’re engaged in the various aspects of private air charter – or anything else – SCG can help…