Our Thoughts - Marketing

promo items

7 Ways to Make Promo Items Pay!

Whether you call them giveaways, promo items, logo merchandise, swag or chachki, promotional products are big business. Promotional products sales consistently top $20 billion annually, according to Promotional Products Association International (PPAI). Like any other part of your marketing strategy, it’s…


SCG Is Good For Business

Whether you make sauce that’s sold to retailers across the country, or every kind of rope that’s used around the world, or you’re engaged in the various aspects of private air charter – or anything else – SCG can help…


How Social Media has changed the Olympics

The ancient Olympic Games were first held over 3,000 years ago, and were revitalized in 1896 with the first modern Olympics in Greece. Today, in the new age of Olympics, social media has changed the games even more. Athletes have…


Facebook Admins “Like” Client Comments

The first Facebook Page I ever managed was for a friend who told me, “I don’t know social media. I don’t know Facebook. It makes my head hurt. Just handle it.” Believe it or not, a client taking a hands-off…


“Want to know what comes between me and my Calvins?”…

…. everything BUT the brand.   One of the most risqué advertising campaigns for its time featured the 15-year old Brooke Shields. That campaign was revolutionary and firmly solidified Calvin Klein as an edgy, original brand with attitude for the…


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Is this the Beginning of the End for Twitter?

Last Thursday, Bloomberg reported that Snapchat now has 150 million daily users of their app, which means that it has more daily users than Twitter (based on the percent of monthly users who are active each day.) Could this be…


Effective Communication Skills Are Essential

Effective communication skills are important regardless of your profession. Whether negotiating a purchase, interacting socially, engaging in important conversations, or just getting your kids to listen, being able to state your case succinctly and effectively is a skill that will…


Customer Loyalty and Keeping in Touch

Being in the advertising business for a very long time, customer loyalty has always been very important to me.  In fact, I’ve worked with a few clients for over 20+ years … that’s a long time in today’s business world! …


5 Signs It's Time to Start Using Google AdWords

5 Signs It’s Time to Start Using Google AdWords

Every time we’re faced with a question, our first instinct is to “Google it”.  I am guilty of this – I’ll be watching a movie and try to remember the name of so and so actor. Google. I’ll be making…