Our Thoughts - Marketing

facebook comment

Should Companies Ever Hide Facebook Comments?

Transparency is one of the hallmarks of Facebook and social media in general. This is why some social media experts advise companies to NEVER hide or delete negative Facebook comments. As a social media admin, I disagree.   There’s No…


What we can learn from Donald Trump

Along with most of the country, ad agencies have been watching the ascent of Donald Trump with a mixture of shock and awe.  To help make sense of something unlike anything we have ever experienced we have concluded that his…


facebook reactions

What’s your reaction to Facebook “Reactions”?

It’s going to be interesting to see people’s reactions to Facebook “Reactions”.  The ‘Like’ button on Facebook is a helpful option when viewing posts made by family, friends and even friends of friends. As someone who does not like to comment…


good Super Bowl commercials

Where have all the good Super Bowl commercials gone?

The average cost for a 30 second commercial during the Super Bowl is about $4.5-5 million. Yet as the price continues to rise for the spots, why are the actual good Super Bowl commercials going downhill? Watching the Super Bowl…


New Evidence in Favor of Employer Branding

There was a time not that many years ago that employer branding was one of the new horizons in talent acquisition.  Those who became experts in this relatively unexplored subject were definitely on the leading edge.  Although this had an…


New Year’s Resolutions!

It’s that time of year again. That time when we scratch our heads, wonder where the year went, and resolve to make changes in the New Year. As I look back on 2015, I see that the more things change,…


FaceTime vs. Face-to-face time

Put down the phone!” — a phrase commonly heard at dinner tables and general gatherings everywhere. Many lament that the current generation, so engrossed in their phones, is losing valuable face-to-face communication skills, always entranced by a virtual world. But…


Emogis are the new hieroglyphics

Every generation adopts its own style of dressing, music and habits which usually confuse anyone who is not a part of this group. Language and slang terms were another way to communicate in a way that could only be understood…