Our Thoughts - Mobile Advertising

Snapchat Story vs. Instagram Story

Snapchat Story, a photo or video you post that is visible for 24 hours, is an ongoing trend for both personal and professional use. Recently, Instagram launched its own story feature. Some users welcomed the addition, but some preferred the…


Using Apps & Social Media In A Fixer-Upper Home

Moving into a fixer-upper home is a lot of work. Packing, unpacking, making messes, cleaning them up, shopping for things, and getting rid of other things. But the first and perhaps most important step is research, and I never realized…


Facebook Admins “Like” Client Comments

The first Facebook Page I ever managed was for a friend who told me, “I don’t know social media. I don’t know Facebook. It makes my head hurt. Just handle it.” Believe it or not, a client taking a hands-off…


“Want to know what comes between me and my Calvins?”…

…. everything BUT the brand.   One of the most risqué advertising campaigns for its time featured the 15-year old Brooke Shields. That campaign was revolutionary and firmly solidified Calvin Klein as an edgy, original brand with attitude for the…


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Is this the Beginning of the End for Twitter?

Last Thursday, Bloomberg reported that Snapchat now has 150 million daily users of their app, which means that it has more daily users than Twitter (based on the percent of monthly users who are active each day.) Could this be…