Our Thoughts - Mobile Advertising

5 Signs It's Time to Start Using Google AdWords

5 Signs It’s Time to Start Using Google AdWords

Every time we’re faced with a question, our first instinct is to “Google it”.  I am guilty of this – I’ll be watching a movie and try to remember the name of so and so actor. Google. I’ll be making…


facebook comment

Should Companies Ever Hide Facebook Comments?

Transparency is one of the hallmarks of Facebook and social media in general. This is why some social media experts advise companies to NEVER hide or delete negative Facebook comments. As a social media admin, I disagree.   There’s No…


facebook reactions

What’s your reaction to Facebook “Reactions”?

It’s going to be interesting to see people’s reactions to Facebook “Reactions”.  The ‘Like’ button on Facebook is a helpful option when viewing posts made by family, friends and even friends of friends. As someone who does not like to comment…


How Will Future Generations Read Facebook?

When I was in the third grade, our class created a time capsule with the hope that future generations would dig it up in 100 years and get a sense of what life was like in 1970. I don’t remember…


New Year’s Resolutions!

It’s that time of year again. That time when we scratch our heads, wonder where the year went, and resolve to make changes in the New Year. As I look back on 2015, I see that the more things change,…


Social Media and Stray Pets

Public relations professionals may be able to learn something from cute cat videos. Authenticity and connecting to a higher cause are two concepts that not only benefit stray animals, but Fortune 500 companies as well. A lifelong passion of mine…


Millennials, Social Media and Retention

Say the word “millennial” to HR and you might hear a sigh of exasperation. It seems to be a common lament of how to deal with this segment of the workforce. One of the adjustments companies need to recognize is…


Mobile is here. What are you waiting for?

I have been in recruitment advertising long enough to vividly remember when job boards were starting to develop. Let’s see…there were boards like Online Career Center, Headhunter.net, CareerPath, and The Monsterboard. Clients loved to talk about the Internet but using…


To hashtag or not to hashtag? That is the question.

Hashtags. They’re everywhere. The symbol formerly known as “the pound sign” on a telephone or “the number sign” like on a #2 pencil, is now seen most often on social media. In fact, the word hashtag was added to the…