Our Thoughts - Online Strategy

Using Apps & Social Media In A Fixer-Upper Home

Moving into a fixer-upper home is a lot of work. Packing, unpacking, making messes, cleaning them up, shopping for things, and getting rid of other things. But the first and perhaps most important step is research, and I never realized…


Facebook Admins “Like” Client Comments

The first Facebook Page I ever managed was for a friend who told me, “I don’t know social media. I don’t know Facebook. It makes my head hurt. Just handle it.” Believe it or not, a client taking a hands-off…


Social Media Influence

In today’s age of modern technology, it is imperative to have an active social media presence online to reach a larger and more diverse audience. Public relations and social media help drive business results and improve your presence to be…


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Is this the Beginning of the End for Twitter?

Last Thursday, Bloomberg reported that Snapchat now has 150 million daily users of their app, which means that it has more daily users than Twitter (based on the percent of monthly users who are active each day.) Could this be…


5 Signs It's Time to Start Using Google AdWords

5 Signs It’s Time to Start Using Google AdWords

Every time we’re faced with a question, our first instinct is to “Google it”.  I am guilty of this – I’ll be watching a movie and try to remember the name of so and so actor. Google. I’ll be making…


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Should Companies Ever Hide Facebook Comments?

Transparency is one of the hallmarks of Facebook and social media in general. This is why some social media experts advise companies to NEVER hide or delete negative Facebook comments. As a social media admin, I disagree.   There’s No…


What we can learn from Donald Trump

Along with most of the country, ad agencies have been watching the ascent of Donald Trump with a mixture of shock and awe.  To help make sense of something unlike anything we have ever experienced we have concluded that his…