Our Thoughts - Online Strategy

What we can learn from Donald Trump

Along with most of the country, ad agencies have been watching the ascent of Donald Trump with a mixture of shock and awe.  To help make sense of something unlike anything we have ever experienced we have concluded that his…


New Year’s Resolutions!

It’s that time of year again. That time when we scratch our heads, wonder where the year went, and resolve to make changes in the New Year. As I look back on 2015, I see that the more things change,…


Social Media and Stray Pets

Public relations professionals may be able to learn something from cute cat videos. Authenticity and connecting to a higher cause are two concepts that not only benefit stray animals, but Fortune 500 companies as well. A lifelong passion of mine…


Mobile is here. What are you waiting for?

I have been in recruitment advertising long enough to vividly remember when job boards were starting to develop. Let’s see…there were boards like Online Career Center, Headhunter.net, CareerPath, and The Monsterboard. Clients loved to talk about the Internet but using…


To hashtag or not to hashtag? That is the question.

Hashtags. They’re everywhere. The symbol formerly known as “the pound sign” on a telephone or “the number sign” like on a #2 pencil, is now seen most often on social media. In fact, the word hashtag was added to the…


Periscope Up! SCG Livestream Interviews

One sure sign of rapid media expansion is when relatively young social networking platforms become parent companies to the next generation of media. Recently, Periscope—the Twitter-owned, livestreaming app—has been gaining traction with everyday users and celebrities alike. Users can easily…


The Pitfalls of @POTUS

In May of 2015, the course of American history changed forever: Barack Obama got a Twitter. While the president already had an account created on his behalf, which he occasionally posted on (@BarackObama), his new Twitter is filled with content…


The Power of Persistence

I have been in recruitment marketing (sometimes referred to as recruitment advertising or human resource communications) since September 14, 1987. If you haven’t had enough coffee to do the math, that’s almost 28 years. The industry has changed dramatically over…