Our Thoughts - Online Strategy

The Landing… A Viral Video

What started off as an ordinary morning at the beach near our office quickly turned into anything but ordinary. Living in San Diego, it’s not uncommon to see military helicopters flying off of the coast. Generally you hear them go…


April 21st was D-day for recruiters. Were you ready?

That was the day Google started to “ditch” the search results that were not mobile friendly in their mobile search.  Some called it Mobilegeddon. Wish I had thought of that title, but saw it first on SearchEngineLand.com, then, other sites…


Benefits Of Retargeting For Marketing And HR

  Recently I was lucky enough to spend 2 weeks in Hawaii. I had never been there before so I spent a lot of time before hand preparing. I visited sites on the different islands, hotels and activities. Because it…


How to Tame a Troll

Please do not feed the trolls! A social media page Admin shares advice on how to recognize and deal with the most common troll types.


The 5 W’s of Using Infographics: What, Why, Who, When, and Where?

What are infographics? According to Wikipedia, infographics are defined as “graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.”  In other words, it means compiling data and organizing it in a visually appealing…


Search Engine Optimization

There are few things I talk to clients about that can be as confusing as search engine optimization or SEO.  All clients strive to reach the top of search results. This goal can make them vulnerable to scams and false…


Using Pinterest to Promote Your Brand

I started using Pinterest a couple years ago in an effort to find another outlet to waste time, ahem,         I mean, social network.  I had become frustrated and disillusioned by the inane posts and lack of…


PR Drives Search Results

Thanks to a blog post from Shift Communication’s Christopher Penn, the secret is out… publicity helps drive SEO. Penn reviewed Google’s US Patent 8,682,892, which shows how Google identifies “high-quality websites (and filters out low quality spammy websites) using an…


Quality Content vs. Readability | Three Tips for Achieving Both

I recently saw a blog about the importance of readability to SEO, so I decided to test it on the Flesch Reading Ease Scale. It scored a 59.3 which meant it was fairly difficult to read. And yet, it was right on target for its audience and provided lots of useful SEO tips. More important, it showed me why bloggers shouldn’t be too willing to sacrifice quality content on the altar of readability. Here are some ideas for writing your way around the problem.