Our Thoughts - Online Strategy

Why are #Hashtags so important for Public Relations?

A “hashtag” is a word or phrase preceded by the pound symbol (#) — as in #hashtag, #PR, etc. This is a quick way of grouping messages on social media platforms like Twitter, Instagram, Facebook and Google +. Simply put, hashtags bring e-conversations together into one thread.

PR is Content Marketing.

Public relations has always been about using communication to engage and connect with people and organizations in order to achieve strategic objectives. Now the buzz seems to be about “Content Marketing,” which has been defined has creating and sharing content…