Our Thoughts - Public Relations

WhySchools Need Public Relations

Why Schools Need Public Relations Professionals

Education is under attack, from taxpayers, special interest groups, and others.   This is the media age — Communication needs have increased and become more complex. Schools need public relations professionals to help navigate today’s chaotic, multi-channel communication landscape, strengthening their…


social media whitepaper

Snapchat, Instagram, Facebook In Dead Heat For Student Use

Contacts: Mike Cherenson / mcherenson@successcomgroup.com / 973.992-7800, x. 104 Kurt Praschak / kpraschak@successcomgroup.com / 973.992-7800, x. 289 Erin Ford / eford@successcomgroup.com / 973.992-7800, x.171   Survey: Snapchat, Instagram, Facebook in dead heat for student use SNAPCHAT WINS BATTLE FOR REPEAT…


Holiday Hostility

Avoiding Holiday Hostility Using Public Relations

Diffusing problems, figuring out the best story to tell, potentially dealing with some hostility, and trying to stay neutral. Did I just describe a public relations pro at work, or you at your family’s holiday dinner?  Public relations can be…


Walmart Media

Media Open House Event and “Today” Show

SCG staff was on hand at our client, Walmart’s Black Friday / Thanksgiving Media Open House event last week in North Bergen. The Today Show and New York and New Jersey media all attended.    


promo items

7 Ways to Make Promo Items Pay!

Whether you call them giveaways, promo items, logo merchandise, swag or chachki, promotional products are big business. Promotional products sales consistently top $20 billion annually, according to Promotional Products Association International (PPAI). Like any other part of your marketing strategy, it’s…