Our Thoughts - Public Relations

The Marriage Between PR and Marketing

As a full-service public relations, advertising, and social media firm, we’re often asked to explain the difference between public relations and marketing.  I can’t tell you how many times I’ve sat in our New Jersey office and been asked, “What is public…


Will Google Search Predict The Presidential Winner?

A Google Search is an active medium. Users need to take steps to acquire information about a topic. It goes beyond opinion, it’s about interest and engagement and is an indicator of what people find compelling, or important enough to go…


Public Relations – The New Public: Google

Just a few months again, the Public Relation Society of America (PRSA), the world’s largest organization for public relations professionals –– and a group I had the privilege of leading in 2009 — spearheaded an international effort to modernize the definition…