Our Thoughts - Public Relations

Walmart Media

Media Open House Event and “Today” Show

SCG staff was on hand at our client, Walmart’s Black Friday / Thanksgiving Media Open House event last week in North Bergen. The Today Show and New York and New Jersey media all attended.   [supsystic-gallery id=4]  


promo items

7 Ways to Make Promo Items Pay!

Whether you call them giveaways, promo items, logo merchandise, swag or chachki, promotional products are big business. Promotional products sales consistently top $20 billion annually, according to Promotional Products Association International (PPAI). Like any other part of your marketing strategy, it’s…


SCG Is Good For Business

Whether you make sauce that’s sold to retailers across the country, or every kind of rope that’s used around the world, or you’re engaged in the various aspects of private air charter – or anything else – SCG can help…


Social Media Influence

In today’s age of modern technology, it is imperative to have an active social media presence online to reach a larger and more diverse audience. Public relations and social media help drive business results and improve your presence to be…


Be A Discerning, Skeptical, Wise Consumer of Media

It’s a presidential election year, so opinions are strongly held – and in 2016, they’re being voiced more vociferously than ever.   As a result, it’s essential to understand that media outlets tend to lean in a particular direction. At…


shutterstock

Is this the Beginning of the End for Twitter?

Last Thursday, Bloomberg reported that Snapchat now has 150 million daily users of their app, which means that it has more daily users than Twitter (based on the percent of monthly users who are active each day.) Could this be…


Avoiding Facebook Pratfalls

Avoiding Facebook’s Pratfalls

Why haven’t people learned?   Facebook’s been a thing since 2004, and given this lengthy history – particularly by social networking standards – I’d imagine regular Facebook users would long ago have figured out how to avoid the most common…


Visual Graphics in PR

The world has become a very graphic place. Most of us scroll through social media pages every day, and with so much content to process, what type of post stands out to you? Some of the most attention-getting are photos,…