Brynne Springer

The Importance of the Intern… from an Intern

Brynne Springer

Any student past or present understands the importance of internships. As an Advertising major concentrating in Art Direction and Copywriting at Temple University, internships are a great way to build my portfolio and strengthen skills needed within the field. This summer, I worked as an Account Coordinator Intern at SCG’s Haddonfield office and will be continuing my role during my senior year this fall. Through working at SCG, I gained valuable knowledge and practical experience in the advertising industry.

Since I started college a semester before Covid-19 spread into existence, I never had the opportunity to work in-office at any of my prior internships. From my first day, I felt at home right away at SCG. I was welcomed by the team and greeted with my own desk (which was very exciting). The open and warm attitudes of my coworkers helped acclimate me to my work as well. Coming into my position, I had little-to-no experience working in the hiring/recruitment space in advertising. At SCG, I was able to grow my experience not only in recruitment, but in copywriting, art direction, public relations, and social media. I have sat in on client meetings, created my own client reports and presentations, and even wrote my first press release. As a creative who loves to wear a lot of different proverbial hats, it is great to be immersed in so many different areas of work.

While I have heard plenty of internship horror stories from friends and peers, I am glad to say I am not included in that statistic. At SCG, my ideas and contributions are valued and recognized. SCG understands the importance of interns, and you should too. Here are some reasons why interns are an integral part of your company:

 

Excited Interns Make Excitable Work

Interns are excited to get to work and learn all there is to know about your field. Make sure to involve your intern in any way you can—whether that is asking them to come up with ten lines of copy for an ad campaign, drafting ideas for social content, or asking about their thoughts on a meeting they attended. When an intern knows their ideas matter, they gain the confidence to vocalize more of their ideas.

 

Fresh Perspectives

When you have been working in an industry for a while, you tend to stick to a specific way of thinking and carrying out your work. Interns, however, are looking at your client projects with a fresh set of eyes. Sure, not every idea will be one hundred percent doable (because, you know, legal) but new ideas can snowball into successful assets for your company.

 

Word of Mouth Advertising

Your interns matter, so treat them like it. The way you treat your interns reflects your company, and much like a consumer would review a company or product, your interns will too. If your intern had a nightmare experience, word-of-mouth advertising may not be in your favor.

 

Future Employees

Treating your interns with respect also affects your future hires. Students everywhere are looking for employment opportunities post-grad. If your intern was a hard worker who had a great experience at your company, there is a chance they will want to work for you full time. If they felt as though you gave them a negative experience for any reason, you just lost a potential candidate (and potentially more due to word-of-mouth).

Internships are preparing students for their chosen career paths, and your company is a giant part of that process. Your interns are unique individuals with valuable skillsets they can contribute to your company. Remember to treat your interns with respect and be open to their ideas—you never know where they may lead you, and they may end up becoming a full-time hire someday!

 

SCG Advertising + Public Relations is a woman-owned, full-service advertising agency headquartered in New Jersey.  We have had a robust internship programs for at least 20 years.

Celebrating Irish Heritage Month

 

 

 

 

 

 

 

 

 

My husband is Irish. His grandparents were both born and raised in Ireland; his father born in Ireland before immigrating to America at a very young age.  So, of course, he has always been interested in his Irish roots.

To celebrate our wedding anniversary, we planned a 2-week trip to Ireland to dig deeper into my husband’s ancestry.  We finally decided on a bus coach tour to see all the sites starting in Dublin before traveling south along the east coast. We continued southwest along the south coast, north along the west coast and then inland to Ennis, where we spent our remaining days on our own tour of discovery.

Dublin was …. well, Dublin.  A fast-moving, busy city that was very similar to other large cities in the world — traffic, construction, crime and tourists!  But then traveling through the small villages of Ireland is where it all changed.  The scenery, the homes, the agriculture…simply beautiful.  I was slowly beginning to relax.

No ringing cell phones, no one with their nose to a tablet or laptop.  People were actually talking to each other at restaurants, shops and pubs – even on the streets! Television at the hotels was very basic and mostly limited to politics in the U.S.!

We didn’t bring a cell phone, tablet or laptop.  There wasn’t even a public computer in the hotels.  We had to talk and listen to people and we absolutely loved it!  I had forgotten what it was to like to really talk to people; to hear a voice instead of receiving a text, etc.  We found information we needed by talking to local residents, not by a Google search or Mapquest app!

 

 

By hiring a driver for the day, we were able to explore very small towns in the middle of nowhere.  Churches, cemeteries, castles, all just waiting to be enjoyed.  My husband was able to see and set foot on property owned by long- gone relatives.  Although I was just “along for the ride”, I found myself intrigued by Ireland’s history, food, people and scenery.

We’ve always celebrated St. Patrick’s Day with corned beef and cabbage (and of course, a Guinness and soda bread with Kerrygold butter!)  But knowing we were actually IN Ireland makes the meal so much more enjoyable each and every year.  This was definitely a once in a lifetime vacation and one I’ll never forget.  Hope to get back there ASAP.

 

SCG Survey

Poll: Employees consider company’s reputation, alignment with their own views more important than higher salary

SCG Survey

Views on vaccine also impactful, says nationwide, online survey of 1,500 adults

WHIPPANY, NJ (Oct. 20, 2021) – A nationwide survey of 1,500 adults indicates that 84.03% of respondents are willing to accept lower financial compensation to work for a company with a stellar reputation. A similar number – 79.59% – say it’s important to have an employer who shares their views. These results – from an SCG Advertising + Public Relations survey – seem to indicate that businesses and other employers ignore employees’ values and perspectives at their own peril.

 

Completed on October 12, 2021, the online poll also looks at vaccine policies, finding that 74.19% of respondents favor a position with a fair salary and vaccine policies they agree with, versus a higher salary and a vaccine policy in contrast to their own beliefs.

 

Full, sortable data from the survey is available here. Also included is a free, interactive white paper that features a downloadable infographic, as well as a “LISTEN” acrostic that can serve as a strong, visual reminder of the value of listening.

 

“It’s crucial that employers consider whether their organization’s beliefs align with those of current and prospective employees,” says Michael Cherenson, executive vice president for SCG Advertising + Public Relations. “The results of our poll are intriguing, and should be particularly resonant at a time when so many companies are struggling to attract and retain talent.”

 

Indicative of how serious workers are about being content with and comfortable in their employment is the most recent JOLTS (Job Opening and Labor Turnover Survey) report, which shows that a record 4.3 million Americans quit their jobs during August. It’s a striking figure – which is equivalent to 2.9% of the entire U.S. workforce – and is made even more so by separate, recent research indicating that the actual cost to an organization related to an employee resigning may be as much as 50% of that individual’s annual salary.

 

Click Here For Your Copy Of Our Interactive White Paper

Another example of how important it can be to embrace positions valued by employees is United Airline’s recent decision to require all workers to be vaccinated. The move was extremely popular with candidates for employment, as evidenced by the airline having received 20,000 applications for 2,000 open flight attendant positions. For United, this represents a decidedly accelerated application rate, versus its typical, pre-pandemic ratio.

 

This said, Cherenson also notes that along with employees, business leaders must also assess the perspectives and values of other key stakeholders.

 

“While the survey data indicates the value of aligning policies with employees, organizations also need to be in sync with where their customers, clients, and society at-large stand on core issues,” Cherenson explains. “When there’s any sort of misalignment, an organization needs to work harder and smarter. To be clear, this survey’s results don’t suggest an organization should shrink from its larger obligation related to vaccines and the public health infrastructure, which a majority of Americans support. Rather, it indicates the advisability of organizations communicating as strategically and proactively as possible with their various publics.”

 

Viewing the poll results from a somewhat different perspective, only 7% of those surveyed said they would consistently choose the higher salary in response to all three questions. In other words, more than six in 10 would consistently follow their gut, versus unquestionably choosing the higher salary.

 

Of further note, in August 2001, SCG Advertising + Public Relations conducted a similar survey. It asked whether those polled would accept a lower level of compensation to work for a company with an excellent reputation. Fully 78% of respondents indicated they would.

 

“That initial survey’s results are in line with this latest poll, but it’s intriguing to see what’s changed in 20 years,” says Cherenson. “Back in 2001, 78% of those surveyed indicated a willingness to forgo a higher salary to be connected with a well-regarded organization. Today, in response to the same question, six percent more people express a preference for the company with a stellar reputation. View side-by-side, the 2001 and 2021 results appear to indicate an ongoing, societal shift – one that should substantially impact how businesses and other organizations present and define themselves.”

 

 About SCG Advertising + Public Relations

Headquartered in Whippany, NJ, SCG Advertising + Public Relations has organizational roots dating to 1958. The agency provides comprehensive communication services for a broad range of clients. Its satellite offices are located in the metropolitan areas of Philadelphia, Atlanta, San Diego, and Tampa.

 

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Parsippany Agency Captures Multiple 2020 NJ Ad Club “Jersey Awards”

Contact:               Kurt Praschak / kpraschak@successcomgroup.com / 973.992-7800, x.289

 

Parsippany-based agency captures multiple 2020 NJ Ad Club “Jersey Awards”

 

SCG Advertising + Public Relations wins pair of firsts, plus a second and third, during 52nd annual event

 

PARSIPPANY, NJ (Nov. 19, 2020) – For the communication professionals at SCG Advertising + Public relations, it’s quite a haul.

 

The ongoing pandemic forced this year’s 52nd annual edition of the NJ Ad Club “Jersey Awards” to be held virtually, but there was still plenty of talent on display across a total of 138 distinct categories. SCG – which was established in 1957 – was recognized with a pair of first-place awards, along with one for second-place and another for third. Specifically, these were:

 

  • First place        “Sell Sheets, Any Number of Colors” (for Michaels of Brooklyn)
  • First place        “Logo, B2B” (for Film Hunterdon)
  • Second place   “Trade, Any Size/ Number of Colors” (for Meridian Aircraft Management)
  • Third place      “Consumer Campaign, 3 or More Elements” (for General Plumbing Supply)

 

“The level of advertising creativity in New Jersey is stunning,” says Tom Marguccio, SCG’s vice president/creative director, and a 2016 Advertising Hall of Fame of New Jersey inductee. “That our agency was recognized to this degree is an honor, and I’m so proud of my colleagues and also the clients who are our partners in these efforts. And, because just a few months ago we lost our long-time president, Glenn Gershaw … well, I think all of us at SCG see these awards as a tribute to his leadership and support.”

 

About SCG Advertising + Public Relations

Founded more than half a century ago, SCG (Success Communications Group) provides 21st-century communication services highlighted by creativity, passion, and innovation. With specific expertise in advertising, marketing, public relations, social media, digital marketing, and recruitment, SCG is headquartered in Parsippany, NJ, with regional offices in the metro areas of Philadelphia, Atlanta, San Diego, and Tampa.

 

Additional information is available at www.scgadv.com, as well as on Facebook and Twitter.

 

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Dillon Del Rosso

Boonton resident named to senior sales post by SCG Advertising + Public Relations

Parsippany-based agency hires Dillon Del Rosso to support new business development

Sales background with NFL’s Jets, University of MarylandDillon Del Rosso

 

PARSIPPANY, NJ (Oct. 27, 2020) – Boonton resident Dillon Del Rosso has been named Vice President, North Regional Sales by the Parsippany-based communications agency SCG Advertising + Public Relations.

 

Del Rosso – who joins SCG from a premium partnership sales post with the National Football League’s New York Jets, in Florham Park – is responsible for supporting new business development efforts, with an emphasis both on advertising and public relations, including social media.

 

“In the agency environment, growth is in large part based on the ability to consistently develop new client relationships,” explains SCG Executive Vice President Michael Cherenson. “This will be Dillon’s focus, and we’re confident he’ll establish and cultivate the individual relationships that are the hallmark of successful business development efforts.”

 

A graduate of Misericordia University, Del Rosso also has professional business development experience with the Aspire Group at the University of Maryland. At Misericordia, Del Rosso played baseball for four seasons. A long-time northern New Jersey resident, he graduated from Hopatcong High School in Hopatcong.

 

About SCG Advertising + Public Relations

Founded more than half a century ago, SCG (Success Communications Group) provides 21st-century communication services highlighted by creativity, passion, and innovation. With specific expertise in advertising, marketing, public relations, social media, digital marketing, and recruitment, SCG is headquartered in Parsippany, NJ, with regional offices in the metro areas of Philadelphia, Atlanta, San Diego, and Tampa.

Additional information is available at www.scgadv.com, as well as on Facebook and Twitter.

 

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Tobi Matthews

Tobi Matthews joins SCG Advertising + Public Relations

Contacts:

Kurt Praschak / kpraschak@successcomgroup.com / 973.992-7800, x.289

Alexa Cangialosi / acangialosi@successcomgroup.com / 973.992-7800, x.172

 

Stratford, CT resident appointed director of new business development

by New Jersey-based communications agency 

Tobi Matthews joins SCG Advertising + Public Relations

 

Tobi Matthews

 

 

 

 

 

 

 

 

(Click here for high-resolution image)

 

PARSIPPANY, NJ (June 25, 2020)Stratford, CT resident Tobi Matthews has been appointed director of new business development by SCG Advertising + Public Relations, a full-service communications agency based in Parsippany, NJ. In her new role, Matthews is focused on developing client relationships, with an emphasis on consumer marketing.

 

Matthews joins SCG with more than two decades of advertising and promotional experience in the consumer packaged goods arena. In supporting a wide array of leading brands, she has been particularly active in branding and shopper marketing initiatives.

 

“Tobi’s background in cultivating new business relationships is an impressive one, and we’re excited she has joined our team,” says SCG Advertising + Public Relations Vice President / Creative Director Tom Marguccio. “As an agency, we pride ourselves in providing a wealth of different communication service to clients in many sectors, and I’m confident Tobi will help us to further broaden the range of clients we serve.”

 

A graduate of Post University with an MBA in marketing, Matthews also holds a bachelor’s degree in marketing from Post.

 

About SCG Advertising + Public Relations

Founded more than half a century ago, SCG (Success Communications Group) provides 21st-century communication services highlighted by creativity, passion, and innovation. With specific expertise in advertising, marketing, public relations, social media, digital marketing, and recruitment, SCG is headquartered in Parsippany, NJ, with regional offices in the metro areas of Philadelphia, Atlanta, San Diego, and Tampa.

Additional information is available at www.scgadv.com, as well as on Facebook and Twitter.

 

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contact tracer people

For Hiring The Contact Tracers Who Monitor The Spread Of COVID-19, New Entity Launched

“ContactSCG” unveiled by New Jersey-based SCG Advertising + Public Relations

ContactSCG

 

 

 

 

 

PARSIPPANY, NJ (April 30, 2020) – Government agencies, non-profits, and private industry all are expected to hire upward of 300,000 health detectives – known as contact tracers – to identify and interview individuals who test positive for the virus and then trace those they’ve recently been in contact with. The Centers for Disease Control (CDC) and other experts have expressed the belief that contact tracers will be integral to preventing a second wave of the virus.

 

In 2003-2004, contact tracers played a key role in defeating SARS, and are used regularly by health departments around the world to combat HIV, measles, H1N1, and even Ebola.

 

Among those companies and organizations already active in the burgeoning contact tracing technology sector are a partnership between Apple and Google,  Bloomberg Philanthropies, Contrace, and Partners in Health. In addition, several former health officials are calling for contact tracing support to be prominently featured in the next coronavirus aid package.

 

Beyond the tools, technology, and skills employed by contact tracers, quickly hiring hundreds of thousands of skilled investigators will be a challenge. To help organizations meet this challenge, the highly specialized recruitment advertising division of SCG Advertising + Public Relations has launched a dedicated unit called ContactSCG to focus on helping organizations market and hire contract tracers. The 60-year-old, New Jersey-based firm – with offices in Atlanta, Philadelphia, California and Florida – has, for decades, provided talent acquisition and recruitment advertising strategy and services to a wide range of healthcare, government, first responder, and non-profit clients.

 

“This is an astounding number of potential openings for a job that until now hasn’t even been researched by the Bureau of Labor Statistics,” says Mike Gatta, SCG’s vice president, national development. “It’s a major recruitment challenge for all 50 states, 16 territories, and thousands of local health departments – not to mention large corporations that may want their own to ensure the safety of their employees.”

 

Gatta notes that SCG has extensive experience in recruitment marketing, handling millions of jobs in all industries, including healthcare and government. By using the PESO model of Paid, Earned, Shared and Owned media, the agency has the tools to work with marketing and HR departments to quickly scale up and deliver results.

 

SCG’s recruitment marketing campaigns include a broad range of tools, including job-posting optimization for aggregators; digital and mobile strategies that include the Web, social, and shared media; and sophisticated programmatic advertising. Also featured are broadcast, out-of-home, and other traditional forms of advertising, plus diversity efforts, public relations, influencer outreach, special events, and including virtual job fairs. SCG is currently an approved vendor for government entities across the nation.

 

For more information, visit our website and contact Mike Gatta, Vice President, National Development at mgatta@scgadv.com or call (856) 795-7391 ext. 149 or Michael Cherenson, EVP Public Relations at mcherenson@scgadv.com or call973-597-5104 or 973-919-6228.

 

 

About SCG Advertising + Public Relations

Founded more than half a century ago, SCG (Success Communications Group) provides 21st century communication services highlighted by creativity, passion, and innovation. With specific expertise in advertising, marketing, public relations, social media, digital marketing, and recruitment, SCG is headquartered in Parsippany, NJ, with regional offices in the metro areas of Philadelphia, Atlanta, San Diego, and Tampa.

Additional information is available at www.scgadv.com as well as on Facebook  and Twitter.

 

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Keep Yourself Healthy – Do The Same For Your Business




Bruce Papkin

Edison Resident Appointed Sales Consultant at Morris County Communications Agency

Contacts:          Kurt Praschak / kpraschak@successcomgroup.com / 973.992-7800, x.289

                              Alexa Cangialosi / acangialosi@successcomgroup.com / 973.992-7800, x.172

 

Edison Resident Appointed Sales Consultant at Morris County Communications Agency

Bruce Papkin joins SCG Advertising + Public Relations

 

PARSIPPANY, NJ (February 3, 2020)Edison, NJ resident Bruce Papkin has been appointed Sales Consultant for SCG Advertising + Public Relations, a full-service Bruce Papkincommunications agency based in Parsippany. In his role, Papkin focuses on developing new client relationships in the recruitment, digital, and traditional advertising sectors.

 

Papkin has more than four decades of experience in the human capital and recruitment advertising industry, primarily at Posner Advertising, Rada Recruitment Communications – a Grey advertising company – and Winston Advertising, where he was the company president.

 

“Bruce joins us with a professional background encompassing all aspects of the recruitment advertising industry,” says Mike Gatta, SCG vice president of National Development. “With his unique level of expertise and experience, I’m confident he’ll play an essential role in forging multiple new business relationships.”

 

A graduate of the College of Aeronautics with a bachelor’s degree in Aerospace Engineering Design, Papkin also has extensive experience in the recruitment marketing, staffing, and behavioral healthcare fields. Prior to joining SCG Advertising + Public Relations, Papkin was the Senior Recruiter in Supportive Care’s Texas region, where he sourced and recruited behavioral health professionals. Additional experience in the behavioral healthcare field includes growing the New York region of Delta-T, which specializes in behavioral healthcare temp staffing placement for daycare and social workers in group homes, nursing homes, schools, and other specialized areas.

 

 

 

About SCG Advertising + Public Relations

Founded more than half a century ago, SCG (Success Communications Group) provides 21st century communication services highlighted by creativity, passion, and innovation. With specific expertise in advertising, marketing, public relations, social media, digital marketing, and recruitment, SCG is headquartered in Parsippany, NJ, with regional offices in the metro areas of Philadelphia, Atlanta, San Diego, and Tampa.

Additional information is available at www.successcomgroup.com, as well as on Facebook  and Twitter.

 

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