Our Thoughts - Social Media

The Elusiveness of Hyper-Local News

As a PR professional and news junkie, and by personal inclination, I spend lots of time online. An hour rarely passes when I don’t at least scan some combination of CNN.com, NJ.com, BBC.com, and ESPN.com. I’m a creature of cyberspace….


Periscope Up! SCG Livestream Interviews

One sure sign of rapid media expansion is when relatively young social networking platforms become parent companies to the next generation of media. Recently, Periscope—the Twitter-owned, livestreaming app—has been gaining traction with everyday users and celebrities alike. Users can easily…


The Pitfalls of @POTUS

In May of 2015, the course of American history changed forever: Barack Obama got a Twitter. While the president already had an account created on his behalf, which he occasionally posted on (@BarackObama), his new Twitter is filled with content…


The Landing… A Viral Video

What started off as an ordinary morning at the beach near our office quickly turned into anything but ordinary. Living in San Diego, it’s not uncommon to see military helicopters flying off of the coast. Generally you hear them go…


Some social media guidelines: Don’t say THAT!!

Social media outlets — be they Facebook, Twitter, Instagram, or another — are now ubiquitous. Sure, they were the exclusive domain of college students only a decade ago. But today, if you’re not an active user, you’re at least aware…


Legitimate News? Five Basic Rules of Thumb

I’ll soon mark three decades as a professional communicator, primarily as a public relations counsel, but also as a freelance writer and newspaper reporter. Given my background (and an ongoing desire to earn a living), I’ve developed an extremely clear…


5 Lessons from Big Brands’ Social Media Blunders

Having a social media strategy is an effective and necessary marketing tool, but it can also be a scary challenge, as evidenced by the many mistakes made by even the largest companies. As new social networks are created and existing…