Branding from the Inside Out – Essential Tips for Employers

Employer BrandingCreating a great employer brand can be a wonderful thing – but it will only work if you have the full buy in from your employees.  Here are some essential tips for employers.

Your employees ARE your brand. With the advent of social media, your employees are your voice – when they speak about their employer, their peers are listening. And they’re paying attention.

This is great news to the companies that engage their employees and create a culture that encourages their employees to take an ownership stake in the company they work for. And it’s not that difficult to do. Listen to what your people have to say. REALLY listen. Create career paths that encourage and reward employees for a job well done. Offer mentorship programs. Provide assistance for continuing education. In short, make sure your employees know that they matter.

Once your employees buy into your program, they become brand ambassadors. They will not only be your voice, but also your eyes and ears. They will be on the lookout for talent that will not only be an asset to your team, but who will also fit in with the corporate culture.

Statistics show that hires made based on employee referrals tend to be more successful and stay longer than other hires. They are also the most cost effective hires you’ll make.

The long and short of it? Definitely build your brand – but do it from the inside out. If your employees don’t buy your brand, no one else will either. If you need assistance, we are here to help! We specialize in employee engagement programs, employee referral programs, internal communications, recognition and retention programs.