Case Study – Healthcare
The Hospital of The Univeristy of Pennsylvania’s 5 hospital-system; known as “PENN MEDICINE”, was challenged to find several talented Clinical Nurse Specialist with unique qualifications that made this endeavor a great challenge.
SCG developed a special recruiting event to engage candidates for immediate hires and build relationships for future needs. Educational credits were offered, which are vital to career certifications, and we utilized current Penn Medicine nurses as “expert Influencer” speakers.Targeted media included: Direct Mail, E-card blasts, trade journal advertising and Geo-targeted Mobile Advertising. A custom landing page was created, where all were encouraged to register for the event by completing a simple on-line form.
Penn Medicine was thrilled to have over 40 highly qualified candidates attend this event. Nine hires were made. Eleven more went into the pipeline for future consideration. The client called this “An outstanding success for the Penn Medicine team at all levels”.