Why PESO?

MEDIA RELATIONS

Publicity
Blogger Relations
Influencers relations
Special event support

INFLUENCER ENGAGEMENT

Response to detractors
Detractors turned to loyalists
Activate loyalists

BRAND

Optimize content
Sharable content
Engaging content
Google authorship

PAID MEDIA

Facebook sponsored posts
Sponsored tweets
Twitter cards
Magazine Advertising
Broadcast
Collateral Material
Fan Acquisition
Lead Generation

PARTNERSHIPS

Charity tie-ins
Community Service
Co-Branding

SOCIAL MEDIA

Facebook
Twitter
Linked-In
YouTube
Pinterest
Instagram
Vine
Google+

INCENTIVE

Affiliate
Brand Ambassadors
Sponsored content
Native Advertising

CONTENT

Create from experts
Employer stories
Customer stories
User-genereated content
Reviews
Brand journalism
Webinars, videos and podcasts

PESO developed by Gini Dietrich

For clients, our focus is always on navigating the entire P.E.S.O. (Paid / Earned / Shared / Owned) media spectrum. We create and direct programs and campaigns with a truly 360-degree perspective, helping organizations break down internal silos and strategically improve engagement and relationships – all with a goal of achieving business objectives.