Our Thoughts

10 Reasons to Hire a Public Relations Firm.

If you’re considering hiring a PR firm, following are 10 distinct ways public relations can help your organization. 1) Above all else, public relations professionals serve as counselors, helping develop communication programs, policies, decisions, and courses of action — all taking…


Why Schools Districts Need Public Relations

Education is under attack, from taxpayers, special interest groups, and others. This is the media age — Communication needs have increased and become more complex. School districts need professionals to develop and execute integrated, multi-media, and face-to-face communication plans. The outrage…


The Marriage Between PR and Marketing

As a full-service public relations, advertising, and social media firm, we’re often asked to explain the difference between public relations and marketing.  I can’t tell you how many times I’ve sat in our New Jersey office and been asked, “What is public…