Our Thoughts

Is Your PR Client or Boss An A-Word?

Mo Rocca of CBS Sunday Morning had an interesting piece this weekend on the A-Word. While not typically part of my speeches on Reputation and Trust, it may represent a new dynamic in corporate reputation. According to a recent article…


5 Reasons to Embrace E-mail Marketing

Recently we designed and implemented a strategy for attracting professionals to a targeted recruitment/educational event. Registration, gathered via a web form delivered to those interested through various channels, included the question, “Where did you hear about the event?” In the…


Why Say “Thank You” This Thanksgiving?

Thanksgiving should go beyond the turkey, stuffing and football. It’s a chance to show gratitude, and studies have suggested that being grateful can improve well-being and physical health, while strengthening social relationships, producing positive emotional states, and aiding us in coping…


Here’s Why Public Relations is Creative.

A just-released study from the highly respected Holmes Report and Ketchum asks, “Is the PR industry creative enough?” Top-line findings say the public relations sector lacks big ideas, there’s a gap between aspirations and working practices, resources are a barrier to…


PR Tips: Ten Way To Earn and Maintain A Good Reputation

First, what is corporate reputation?  Simply put, it’s the ability to meet stakeholder expectations, plus the rational and emotional attachments an individual has with an organization.  A simple formula to remember is Reputation = Expectations + Credibility.  Expectation is all…


How to Retain Employees

In a recent blog post by David K. Williams and Mary Michelle Scott on the HBR Blog Network (Harvard Business Review), the pair provide five great ways to retain your employees: “1. Responsibility. Show your employees you trust them by giving…


5 Tips for Employee engagement

Some great PR tips from Alice Grey Harrison, APR, in PRSA’s Tactics.  Five tips from Harrison to help kick start your employee engagement program: 1. Evaluate your current tools. Do you have the right people on your team and the right resources in your artillery to…