Our Thoughts

Will Google Search Predict The Presidential Winner?

A Google Search is an active medium. Users need to take steps to acquire information about a topic. It goes beyond opinion, it’s about interest and engagement and is an indicator of what people find compelling, or important enough to go…


Labor Certification or PERM Advertising in New Jersey

Here in the New Jersey office, our Labor Certification, or PERM, advertising division has been very busy. We treat this end of the business like we do everything else – by providing outstanding customer service and the best possible pricing….


Be Ready for the Curve

I love sports analogies. Actually, I tend to view much of life through the filter of the playing field, the rink, the track, or the court. Weird, I know — but it’s how my brain works. That said, let’s consider…


7 Reasons to Build Your Employer Brand

So what exactly is an employer brand and why is it important to your hiring efforts? So many individuals think of a logo line or a campaign design as the brand. In fact those are options for advertising it. The…


Stop… Look… Listen.

When children are being schooled on the intricacies of crossing a roadway, they’re often urged to “stop … look … listen.” Turns out, this is also excellent advice for college interns. Since back in 2002, our agency — Success Communications…


Public Relations – The New Public: Google

Just a few months again, the Public Relation Society of America (PRSA), the world’s largest organization for public relations professionals –– and a group I had the privilege of leading in 2009 — spearheaded an international effort to modernize the definition…