Snaplications: Is AR technology the future of recruiting?

Companies are always looking for new ways to attract employees.  Gone are the days of placing classified ads in the newspapers. Traditional online job boards like Monster and Careerbuilder are going the way of the dinosaur, not adapting to the changing environment. Instead more employers have begun experimenting with social media, like Facebook and Instagram, for finding employees but Snapchat, with its 30 second snaps, has been finding a harder time getting brands on board. Those few that used Snapchat focused on showing off company culture, but recently McDonald’s Australia became the first company (officially) to use Snapchat as part of the job application process and Snaplications were born.

McDonald’s is asking job-seekers to send a 10-second Snapchat video using a filter that lets people put on a virtual McDonald’s hat and uniform. While applicants are having fun picturing themselves working at McDonald’s, the videos sent will actually be the first step of the selection process, after which select applicants will be directed to McDonald’s online careers page where they can apply.

snaplicationsMcDonald’s Australia COO Shaun Ruming calls this a “world first” and says he learned about Snapchat from his 14-year old daughter. With a workforce made up mostly of 18 year olds and under, McDonald’s saw an opportunity to reach teenagers in a unique way. “We’re looking for that positivity, bubbly personality, someone we think would be good in a customer service role,” says Ruming, who is hoping they will be able to learn more about a candidate’s personality from the 10-sec videos. Snaplications can be a more efficient way to fill your hiring needs.


Would you use Snapchat to apply for your next job? Is this a brilliant way to reach teen job seekers or too much of a gimmick?

Read more about McDonald’s newest recruiting initiative here.

With more than 160 million active users around the world, Snapchat has become one of the most popular apps for users to share photos and videos. Snap, which went public in March 2017, boasts 10 million video views per day. According to the Data Portal, 60% of Snapchat users are under age 25.

Also published on Medium.