Our Thoughts - Advertising

digital footprint

3 Ways PR Job Seekers Can Enhance Their Digital Footprint

  You’ve heard it again and again — when applying for jobs and internships, make sure your social media and is pristine and appropriate. (You don’t want your Instagram or your digital footprint to speak louder than your resume.) This is especially true…


recruiting baby boomers

Recruiting the “Baby Boomers” in the Digital Age

Yes, I admit to being a member of AARP. And as a member of their organization, I try to keep involved with the issues that affect us “mature workers”. Volunteer work, tech classes, social security updates, employment decisions, healthcare changes,…


Ramping up for 2018 Recruiting

Ramping up for 2018 Employee Recruiting

While the drive for new employees typically slows down as the holidays approach, there’s no better time to start preparing your tactical approach for the coming year.  The best way to determine where you need to go is to take…


employment statistics

“Help, I’m drowning in employment statistics.”

Trying to read the employment landscape and its impact on your recruiting efforts is difficult at best. Sure, there is plenty of information available. However, in this world of powerful computers and big data, the information can be overwhelming.  …


Snaplications: Is AR technology the future of recruiting?

Companies are always looking for new ways to attract employees.  Gone are the days of placing classified ads in the newspapers. Traditional online job boards like Monster and Careerbuilder are going the way of the dinosaur, not adapting to the…


WhySchools Need Public Relations

Why Schools Need Public Relations Professionals

Education is under attack, from taxpayers, special interest groups, and others.   This is the media age — Communication needs have increased and become more complex. Schools need public relations professionals to help navigate today’s chaotic, multi-channel communication landscape, strengthening their…