Case Study – Education
Fairleigh Dickinson University, a leading, NJ-based institution of higher learning, sought expert support in communicating the specifics of its comprehensive, new Strategic Plan to a broad range of publics. These included faculty and staff; current and prospective students; alumni; key influencers; suppliers; strategic partners; media; community leaders; and the at-large public. SCG was hired to provide strategic counsel, and to drive the creation of tactical materials.
Working with internal communications professionals, SCG helped craft messaging, strategies and tactics to aid informed decision-making related to the plan. Included was development of a multi-pronged approach that featured internal research; establishment of an accessible, online repository of plan-related information; and creation of a wealth of communication materials. All efforts are aimed at educating target publics, addressing misinformation, and establishing an environment of support.
The initial phase of this ongoing communication program has been highly effective. A host of informational items is readily available to all members of the university community, while the administration is clearly viewed as the exclusive source for essential, accurate details about the Strategic Plan. Additional initiatives – each intended to increase transparency and deepen understanding – will be rolled out in the near future.