CASE STUDIES
KEARNY BANK
CHALLENGE
Despite Kearny’s strong reputation, like many banks, it faced a perception of being impersonal. SCG addressed this by developing a brand promise connecting Kearny’s financial services with the dreams of business owners, emphasizing personalized support.
NEW JERSEY DEPARTMENT OF CHILDREN AND FAMILIES
CHALLENGE
The New Jersey Department of Children and Families (DCF) approached SCG for assistance with advertising a career fair they were planning to host in New Brunswick for critical need positions at…
NEW JERSEY STATE TROOPER TRAINING
CHALLENGE
The State of New Jersey came to SCG to help attract new recruits for its upcoming New Jersey State Trooper training class. Over the years, the number of eligible recruits had declined and SCG was assigned the task of creating an advertising campaign to target potential…
PHILADELPHIA POLICE
CHALLENGE
The Hiring Managers in the City of Philadelphia’s Police Department (PPD) came to SCG in June 2023 to strategize on three upcoming open application periods to hire new Police Officers
WILDFIRE DEFENSE SYSTEMS, INC
CHALLENGE
Wildfire Defense Systems (WDS) is a national leader in private wildfire services, innovating the industry by combining professional wildfire consulting with federally-certified
CRASH CHAMPIONS
CHALLENGE
Their primary challenge was to hire 500+ Auto Body Technicians and Collision Estimators across the US to meet their growing needs. With the tremendous competition for experienced talent in both of their critical areas at an all-time high nationally, they reached out to the
RUTGERS
SCG was tasked with helping to recruit students to the school’s new graduate program – Master of Health Communication & Information (SCI). Since this was a completely new program, there was no data or background information to help guide the recruitment process with respect to…
UNIVERSITY OF MARYLAND MEDICAL SYSTEM
Due to increasing competition for qualified healthcare professionals, the University of Maryland Medical System (UMMS) wanted to adjust their recruitment efforts to be more strategic and less reactive. By boosting applicant…
UNIVERSITY OF MARYLAND MEDICAL SYSTEM
During the unprecedented COVID 19 pandemic, University of Maryland Medical System, like most healthcare organizations around the country, stepped up to answer the call to prepare for the surge in patients. At the same ti…