Position Overview

SCG Advertising + Public Relations is seeking an experienced media professional who is equally passionate about strategy, execution, and delivering measurable results. This is an opportunity to join a growing, collaborative marketing team where you’ll play a key role in shaping integrated media strategies for a diverse portfolio of clients across government, healthcare, higher education, nonprofit, and commercial sectors.

As a Senior Media Buyer – Strategist, you will serve as one of the agency’s senior media professionals, partnering closely with the Vice President of Marketing to develop innovative, performance-driven media campaigns across traditional and digital channels. This is more than a media buying role. You’ll help shape campaign strategy, provide strategic recommendations to clients, mentor junior team members, identify new opportunities, and remain actively involved in the day-to-day planning, buying, optimization, and reporting that drive measurable results.

The ideal candidate is equally comfortable presenting media strategies in the boardroom, negotiating with media partners, optimizing campaign performance, and rolling up their sleeves to execute. You’ll collaborate daily with account management, analytics, creative, production, and media partners to ensure every campaign delivers meaningful business outcomes for our clients.

This is a hybrid position reporting directly to the Vice President of Marketing and is based out of our corporate headquarters in Whippany, New Jersey.

Key Responsibilities

• Lead the development of integrated media strategies across traditional and digital channels that align with client objectives and key performance indicators.
• Plan, negotiate, purchase, execute, and optimize media campaigns across Display, Paid Social, Search, Programmatic, Streaming Audio and Video, Television, Radio, Out of Home, Print, and other emerging channels.
• Serve as a strategic advisor to internal teams and clients, providing thoughtful recommendations backed by performance data and industry insights.
• Manage campaign budgets, pacing, forecasting, and reconciliation while maximizing return on investment.
• Analyze campaign performance and deliver clear, actionable reporting with optimization recommendations.
• Conduct audience research, competitive analysis, and media landscape evaluations to uncover new opportunities.
• Develop testing strategies across creative, messaging, placements, audiences, and bidding approaches to continuously improve campaign performance.
• Build and maintain strong relationships with media vendors, publishers, and platform representatives while identifying added value opportunities for clients.
• Collaborate closely with creative and analytics teams to ensure media and messaging work together to achieve campaign goals.
• Support agency growth through participation in new business pitches, RFP responses, and strategic planning initiatives.
• Mentor junior team members by sharing best practices, providing guidance, and helping elevate the overall capabilities of the media department.
• Stay current on industry trends, platform updates, AI advancements, and emerging technologies that can improve campaign performance and agency offerings.

Qualifications

• 6+ years of progressive experience in media planning, buying, and strategy, preferably within an advertising agency environment.
• Demonstrated experience managing integrated campaigns across both traditional and digital media channels.
• Hands-on experience with platforms including Meta, Google Ads, LinkedIn, TikTok, Programmatic DSPs, Streaming Audio and Video, Paid Search, and direct publisher buys.
• Strong understanding of traditional media including television, radio, print, and out of home planning and buying.
• Proven ability to manage multiple client accounts, priorities, and deadlines in a fast-paced agency environment.
• Strong analytical mindset with experience interpreting campaign performance and translating data into actionable recommendations.
• Experience managing significant media budgets while maintaining accurate pacing and financial oversight.
• Excellent presentation and communication skills with confidence presenting recommendations directly to clients and internal leadership.
• Highly organized, detail oriented, proactive, and solutions focused.
• Experience supporting new business presentations and agency growth initiatives is strongly preferred.
• Bachelor’s degree in Marketing, Advertising, Communications, or a related field preferred.

Why SCG?:

At SCG, you’ll be joining an agency that values collaboration, strategic thinking, accountability, and measurable results. You’ll work alongside an experienced team across media, creative, analytics, public relations, and production while helping lead campaigns that make a meaningful impact throughout New Jersey and beyond.

As SCG continues to grow, this role offers the opportunity to influence the direction of our media practice, contribute to new business growth, and build a long-term career within an agency that is investing in its future.

Interested?

Please send resume and salary requirements to cjasinski@scgadv.com