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News and Insights.

Explore the forefront of advertising and public relations with SCG. From groundbreaking strategies to expert analysis, discover how we consistently out perform to help you out do the competition.

AI prompts to learn about job opportunities

The Competition For Talent Is Heating Up and AI Is Your MVP 

The way candidates search for jobs is changing. As AI becomes a primary tool for discovering employers, organizations must optimize their career sites to be the answer—not just another search result. Learn how AEO and GEO can help your employer brand stand out in the evolving talent landscape.

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July 17, 2026
AI is Reshaping Google

How AI is Reshaping Google and What It Means for Your Strategy 

Artificial intelligence is reshaping the future of search. While SEO remains essential, businesses must also embrace Answer Engine Optimization (AEO) to stay visible in AI-powered search results. Learn why traditional SEO is evolving, how AI is changing user behavior, and the strategies organizations can use to remain discoverable in this new digital landscape.

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July 13, 2026
Mentorship

Why Mentorship Is the Foundation for Strong Leadership 

A reflection on how mentorship, trust, and empowerment shape strong leadership and create teams where people are encouraged to grow, contribute, and succeed.

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May 6, 2026
Coachella Brand Influence

How Coachella Became the Ultimate Stage for Brand Influence

Coachella has evolved into more than just a music festival, as it is now one of the biggest global stages for brand influence. Every year, brands invest heavily to show up in ways that feel authentic, culturally relevant, and shareable.

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April 27, 2026
Recruitment marketing

Why Your Unique Recruiting Challenges Deserve Tailored Solutions

Many recruitment marketing agencies assume client challenges are the same and rely on standardized solutions. This blog explains why effective strategy requires deeper insight into each organization’s culture, challenges, and goals—arguing that meaningful recruitment marketing must be tailored, thoughtful, and built around a client’s unique realities rather than a one-size-fits-all approach.

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April 9, 2026
Superbowl Commercials

ARE THERE ANY SUPER BOWL COMMERCIALS WITHOUT CELEBRITIES?

Super Bowl commercials are packed with celebrities, but do star-studded ads actually sell better? Tom Marguccio, VP/Creative Director at SCG, explores why creativity matters more than fame and highlights his top Super Bowl spots that prove great storytelling — not celebrity power — is what truly connects with audiences.

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February 10, 2026
local journalism

The Digital Shift: Where Did All the Local Journalists Go?

Local journalism has been in sharp decline for over two decades, with the number of local journalists per capita dropping from 40 to just 8.2 per 100,000 residents since 2002.

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December 22, 2025
Engaging Podcast

How to Conduct Engaging Podcast Interviews

Your podcast episode is only as good as the questions you ask your guest. So, the following are seven tips for creating an engaging podcast.  

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December 9, 2025
Giving Tuesday

Giving Tuesday: A Day to Make a Difference

A single act of kindness can spark a ripple of change — and Giving Tuesday is proof of that power. Giving Tuesday, or the Tuesday following Thanksgiving, is a global celebration of generosity that unites people and organizations in creating lasting, positive impacts in their communities and around the world.

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December 2, 2025
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SCG – Advertising & Public Relations

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Phone: 856.795.7391
Lance Christensen
lchristensen@scgadv.com

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Phone: 727.724.3400 ext. 102

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Phone: 800.848.4323 ext. 149

NORTH CAROLINA

Phone: 336.908.1443

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Phone: 917.902.3981

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About

  • Services
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