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News and Insights.

Explore the forefront of advertising and public relations with SCG. From groundbreaking strategies to expert analysis, discover how we consistently out perform to help you out do the competition.

Coachella Brand Influence

How Coachella Became the Ultimate Stage for Brand Influence

Coachella has

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April 27, 2026
Recruitment marketing

Why Your Unique Recruiting Challenges Deserve Tailored Solutions

Many recruitment marketing agencies assume client challenges are the same and rely on standardized solutions. This blog explains why effective strategy requires deeper insight into each organization’s culture, challenges, and goals—arguing that meaningful recruitment marketing must be tailored, thoughtful, and built around a client’s unique realities rather than a one-size-fits-all approach.

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April 9, 2026
Superbowl Commercials

ARE THERE ANY SUPER BOWL COMMERCIALS WITHOUT CELEBRITIES?

Super Bowl commercials are packed with celebrities, but do star-studded ads actually sell better? Tom Marguccio, VP/Creative Director at SCG, explores why creativity matters more than fame and highlights his top Super Bowl spots that prove great storytelling — not celebrity power — is what truly connects with audiences.

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February 10, 2026
local journalism

The Digital Shift: Where Did All the Local Journalists Go?

Local journalism has been in sharp decline for over two decades, with the number of local journalists per capita dropping from 40 to just 8.2 per 100,000 residents since 2002.

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December 22, 2025
Engaging Podcast

How to Conduct Engaging Podcast Interviews

Your podcast episode is only as good as the questions you ask your guest. So, the following are seven tips for creating an engaging podcast.  

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December 9, 2025
Giving Tuesday

Giving Tuesday: A Day to Make a Difference

A single act of kindness can spark a ripple of change — and Giving Tuesday is proof of that power. Giving Tuesday, or the Tuesday following Thanksgiving, is a global celebration of generosity that unites people and organizations in creating lasting, positive impacts in their communities and around the world.

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December 2, 2025
Why do we need advertising? 

Why do we need advertising? 

Advertising is often criticized, but it plays a vital role in funding journalism, supporting small businesses, informing the public, and even shaping the future of AI. Far beyond being a nuisance, ads fuel the economy, sustain local news, and deliver life-saving messages to the people who need them most.

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August 12, 2025
National Intern Day

Intern Day 2025: Insights From Our Summer Interns

SCG interns, Calli, Gina-Marie, and Ben, are pulling back the curtain on their experiences! Discover how internships help shape career paths, reveal hidden passions, and provide invaluable clarity for the future. Get ready to be inspired!

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July 30, 2025
From Online to Offline: Building an Engaged Community Through Social Media 

Building an Engaged Community Through Social Media 

How a personal social media project, Girls Who Walk Morristown, evolved into a vibrant offline community, highlighting key strategies like consistency, responsiveness, and platform choice to build real-world connections through online engagement.

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July 22, 2025
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SCG – Advertising & Public Relations

CORPORATE HEADQUARTERS
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Phone: 678.733.9375 ext. 192
Tina Davis
tdavis@scgadv.com

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New York, NY 10018
Phone: 800.848.4323

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Phone: 480.200.1212

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Phone: 301.213.0542

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Phone: 618.406.3311

PHILADELPHIA

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2nd Floor
Haddonfield, NJ 08033
Phone: 856.795.7391
Lance Christensen
lchristensen@scgadv.com

TAMPA

Phone: 727.724.3400 ext. 102

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Phone: 800.848.4323 ext. 149

NORTH CAROLINA

Phone: 336.908.1443

CONNECTICUT

Phone: 917.902.3981

BOSTON

Phone: 973.597.0938

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About

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