Rutgers-Newark School of Graduate Studies Boosts Enrollment with a Winning Digital Strategy
How a Multi-Platform, Geo-Targeted Campaign Led to a 6% Increase in Registered Students and Outperformed Industry Benchmarks
Challenge
With increased competition from other post graduate schools for master’s programs, combined with a softening of overall applicants, the goal was to stem any past declining trends and, at minimum, maintain the applicant level of last year.
Solution
Results
The CTR from the digital program was twice the average for a typical education campaign. In addition, our Google SEM program delivered far above the average. Any CTR above 1% for search is considered good; our average CTR was 3.73%. According to our client’s Google analytics, the average time spent on their web site is 1:17 minutes. The average time from our ad campaign was 2:01 minutes. We just completed a new digital recruitment campaign for Fall 2020. The number of registered students increased by 6% vs. year ago. To quote our client, “I believe this speaks to the success of the marketing and advertisement campaign.” Rutgers then issued an added PO to extend the program.
Click through Rate was
