Intern Insights: A Gen-Z’ers Perspective on the Power of Influence in the Digital Age

Representing the voices of Gen-Zers, I can confidently say our generation differs from those of the past that indulged in traditional marketing versus today’s digital age. Classifying a generation by its behavior toward trends and advertisements is impossible.
Intern Insights: Social Media Day

As I embark on a dozen years of owning a social media account, it strikes me that I’ve been active online for more than half my two decades. That sounds petrifying – at least to me – yet the time has rushed by and I’ve come to terms with this being my normal way of life.
SCG Trendwatch: MarCom Industry News – December 2023

Welcome to your monthly round-up for busy MarCom professionals. This month, we are sharing the latest news, strategies, tools, and trends affecting the industry landscape.
How The Largest School Districts Are Attracting Talent

Teachers, administration, and faculty are the backbone of any school district. However according to the Center on Reinventing Public Education (CRPE), most of America’s biggest school districts are facing staffing shortages threatening their talent supply.
Declining Enrollment Gives Colleges and Universities Their Toughest Test Yet

Across the country, college and university enrollment has seen a noticeable decline over the last few years. In Spring 2022, there was a drop of 4.7% in undergraduate admissions compared to Spring 2022, which is equivalent to over 600,000 students, according to US News.
Combatting The National Teacher Shortage

The national teacher shortage the country is facing is well known by now, and many states are scrambling to find ways to fight it, New Jersey included.