ARE THERE ANY SUPER BOWL COMMERCIALS WITHOUT CELEBRITIES?

Superbowl Commercials

Super Bowl commercials are packed with celebrities, but do star-studded ads actually sell better? Tom Marguccio, VP/Creative Director at SCG, explores why creativity matters more than fame and highlights his top Super Bowl spots that prove great storytelling — not celebrity power — is what truly connects with audiences.

Who won Super Bowl LIX commercials?

Super Bowl LIX

Which ads had everyone talking? Which brands “won” Super Bowl LIX? Our Creative Director Tom Marguccio gives us his take on this year’s Super Bowl commercials.