For the past 12 months, SCG Advertising and PR has been working with the Philadelphia Police Department in their recruitment efforts to hire more officers to protect the City of Philadelphia. During our last campaign in January of 2024, SCG partnered with Audacy, Hugh Douglas, and Merril Reese. This led to several radio and streaming audio spots featuring live reads from both local sports personalities highlighting the benefits of becoming a Philadelphia Police Officer. This had a great impact on the local sports audience who were targets of the campaign.
In continuing our current and next campaign efforts, last week our Haddonfield team visited Audacy’s studios, on Polygraph Day – an exciting promotional event to help the Philadelphia Police Department hire more police officers.
SCG collaborated with the agency team from Audacy from concept to client buy-in, and execution of this exciting promotional event. Two lie detector experts and Captain John Walker of the Philadelphia PD spoke on air about career opportunities with the PPD and put WIP 94.1 sports radio personalities, former pro players, and fans on the spot about “truths” related to the local sports teams. Our team had the opportunity to watch the tests live in action, listen to on-air broadcasts, and tour the studio. SCG will be using footage from this event in the upcoming police recruitment campaign beginning 9/30/24.
