As a woman of a certain age, I’m actively working to slow aging and stay physically fit, looking forward to an active retirement.
A good friend convinced me to join Orangetheory Fitness (OTF). OTF works for me because I get bored easily and no two workouts are quite the same. Our coaches push us through a mix of treadmill, rower and weight floor activities that build strength and endurance. I often sing, dance and joke through a workout. Today wasn’t one of those days. We ran hills (treadmill elevation) and I was doing okay. No speed records but getting it done. Then the weight floor did me in. As coaches swung by to offer advice and adjust my form, I struggled with arm work using light weights and was left frustrated and discouraged.
A lot of my talent acquisition friends are feeling the same way about Recruiting. They do the work, modify their form and if they are lucky enough to get applications, the candidates ghost the process or don’t make it through, all while employees are leaving out the back door.
There are NOW HIRING signs everywhere you look. So why is recruiting so difficult?
High Intensity Interval Training (HIIT) allows you to get results faster than working out at a steady moderate pace. We all need to work smarter rather than harder. Progress comes when you push yourself.
- Are you posting and praying that candidates will see the ad and apply, or actively sourcing?
- Are you crafting your message and strategy from the perspective of the target audience? You have to understand your target and speak their language.
- Are you giving them a reason that they should consider working for you? I passed several billboards recently that said JOIN OUR TEAM! and WE’RE HIRING. That’s it. No reason why I should work for that employer? What do you have to offer that another employer doesn’t?
- Are you creating brand ambassadors within your current employee population by using testimonial videos, social media sharing, and a culture that they want to brag about?
- Are you taking your message to the candidates in their day-to-day life with Mobile Display Ads, Streaming TV, branded coffee sleeves, text messaging, Pizza Box ads, and more….
- Are you actively retaining your current employees?
If you didn’t answer yes to every question, you have some work to do. I’d love to help you fill in the gaps and I’d be happy to share an OTF class pass so you can build the strength to continue pushing through. I will be back at it, starting fresh, next week and will running the annual Atlanta Mission 5k tomorrow.
