CHALLENGE​

Despite Kearny’s strong reputation, like many banks, it faced a perception of being impersonal. SCG addressed this by developing a brand promise connecting Kearny’s financial services with the dreams of business owners, emphasizing personalized support.

SOLUTION​

SCG produced two 30-second commercials featuring diverse business stories, such as immigrant entrepreneurs and established local clients, reinforcing the message: “We finance your dreams,” and positioning Kearny as a partner in clients’ aspirations.​

RESULTS​

Kearny Bank, a community-focused institution with over $6.7 billion in assets, sought a multimedia campaign to boost awareness of its commercial loan services, highlighting its commitment to support local businesses in NJ and NYC through television commercials adaptable for digital platforms.​