CHALLENGE​

Large So-Cal Hospital with numerous hard to fill positions available for experienced RNs in ​
specialties such as: ​

• Case Management​
• Critical Care / ICU​
• PeriOp​
• Rehab​
• Telemetry​
• Transfer Center​
  Facility had tried a variety of solutions, including virtual job fairs, job postings, etc., to no avail.

SOLUTION​

SCG proposed an in person hiring event, the first we’ve done since Covid-19 came on the scene. Event proposed was midweek, on-site, with a three hour window for applicants to drop by. Registration was requested, but not required. Advertising components included the following:​

• Event Registration / Splash Page​
• 2x Email Drip Campaign targeting RNs with a minimum of one year of experience in their area of ​ specialization, within a 40 mile radius of the clients’ facility, ​
• 1x Text Blast​
• Banner campaign on Working Nurse / Indeed​
  ​

RESULTS​

• 70 RNs entered their information on the Splash Page: ​
    - 48 RNs indicated that they would attend the event ​
    - 22 RNs indicated that they were unable to attend event, but were interested in hearing from a recruiter​
​

• 26 RNs actually attended the event. ​
      - 13 RNs were hired on the spot ​
      - Additional offers extended, but not yet confirmed​
  ​
• Roughly 60% of the responding RNs had more than ​5 years of experience. ​
  ​
• The remaining 40% of RN was evenly split between ​those with 1-2 years of experience and those with 2-4 ​years of experience​
  ​
•  Approximate cost for event: $10-12k