Contact: Kurt Praschak / 973.992-7800, x.289 / kpraschak@successcomgroup.com
Lincoln Park resident selected to participate in prestigious U.S. Department of Defense program
Michael Cherenson among group chosen to engage with senior military officials, private sector business and community executives for Secretary of Defense’s 2018 Joint Civilian Orientation Conference
PARSIPPANY, NJ (March 20, 2018) – Lincoln Park, NJ resident Michael Cherenson, executive vice president for Parsippany, NJ-based SCG Advertising + Public Relations, has been selected to participate in the Joint Civilian Orientation Conference (JCOC), the oldest and most prestigious U.S. Department of Defense public liaison program.
As a JCOC participant, Cherenson – who has been a public relations professional for nearly three decades – will spend a week during the summer of 2018 at military installations, engaging with senior military officials and U.S. service members. In addition to participating in tactical training exercises, he will gain a better understanding of the roles and mission of the U.S. Armed Forces, with emphasis on skills, capabilities, and the equipment employed in defense of our nation.
Hosted by the Secretary of Defense, the JCOC program is directly linked to the Department of Defense’s new initiative, This Is Your Military. This initiative strives to educate and accurately inform the American public on the military’s relevance and innovativeness. In addition, the program seeks to introduce Americans to those who currently serve, and to dispel common misperceptions about the military.
“I’m honored to have been selected for inclusion in the 2018 JCOC program,” Cherenson said. “Becoming more familiar with our military will help me – and, by extension, our agency – bridge the military-civilian divide, and also share a broader understanding of our nation’s defense policies from the perspective of key military opinion leaders.”
Accredited in Public Relations (APR) by the Universal Accreditation Board and PRSA, Cherenson is a former (2009) national PRSA chair and a member of that organization’s prestigious College of Fellows. The author of three studies on the impact of reputation, his expertise extends to all disciplines of public relations, including corporate, marketing, internal and crisis communication, government relations, event management, and interactive public relations. He serves as chief public relations counselor and strategist for SCG Advertising + Public Relations, and oversees all public relations activities for the firms’ diverse clientele.
Currently a member of PRSA’s Educational Affairs Committee, Cherenson serves as a site team member for that group’s CEPR Certification program. He also serves on the Accrediting Committee and as a site team member for the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). A graduate of Ithaca College in Ithaca, NY, Cherenson attended the prestigious Graduate School of Political Management (GSPM) at George Washington University, Washington, DC.
About SCG Advertising + Public Relations
Founded more than half a century ago, SCG (Success Communications Group) provides 21st century communication services highlighted by creativity, passion, and innovation. With specific expertise in advertising, marketing, public relations, social media, digital marketing, and recruitment, SCG is headquartered in Parsippany, NJ, with regional offices in the metro areas of Philadelphia, Atlanta, San Diego, and Tampa. Additional information is available at www.successcomgroup.com, as well as on Facebook, and Twitter.
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