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News and Insights.

Explore the forefront of advertising and public relations with SCG. From groundbreaking strategies to expert analysis, discover how we consistently out perform to help you out do the competition.

The Future of Talent Acquisition: Building a Smarter Hiring Pipeline

As the

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May 6, 2025
National Public Radio (NPR)

Grateful for 54 years of National Public Radio (NPR)

May 3rd marks NPR’s 54th anniversary. The blog notes its lasting impact through diverse content, in-depth news, innovation, and local station support, acknowledging its importance to the media landscape and expressing gratitude.

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May 3, 2025

How to find & book great podcast guests

Your podcast

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April 29, 2025
The Mechanisms of Podcasting

The Art of Producing Podcasts

Producing an engaging and informative podcast involves several crucial stages. From the initial pre-planning – defining the podcast’s core and securing the right elements – through the production and meticulous post-production audio work, the journey culminates in distribution across major platforms to reach listeners.

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April 28, 2025

The Secret Weapon To Marcomm: Blogging

In the realm of advertising and marketing, where trends and technologies dominate, its important to remember the strategic importance of blogging. Blogging serves as a powerful asset for building thought leadership, improving search engine visibility, enhancing content marketing, converting readers into leads, and creating a strong brand personality.

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April 14, 2025
What St. Patrick would teach us about Public Relations

What St. Patrick would teach us about Public Relations

Despite modern PR technology, nothing beats face-to-face communication—just ask St. Patrick. Through relationships and persuasion, he spread Christianity across Ireland, proving himself a PR genius.

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March 14, 2025
PRSA

The Role of PRSA in Shaping the Public Relations Field

PRSA empowers over 30,000 PR professionals with career development, networking, and ethical guidance. Since 1947, it has provided resources like workshops and mentorship to keep members ahead of industry trends. Leaders like SCG’s Michael Cherenson highlight PRSA’s role in shaping the field, while members like Lupe Dragon gain valuable skills to elevate their careers and the profession.

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March 5, 2025
Super Bowl LIX

Who won Super Bowl LIX commercials?

Which ads had everyone talking? Which brands “won” Super Bowl LIX? Our Creative Director Tom Marguccio gives us his take on this year’s Super Bowl commercials.

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February 12, 2025
BlueSky

What You Need to Know About Bluesky

Bluesky is a new decentralized social media platform making waves. But what exactly is Bluesky, and why should PR pros be paying attention? This blog post dives into the details, exploring its unique structure, the potential for targeted engagement, and why it could be the future of online connection. Is it just a flash in the pan, or a game-changer? Find out here!

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February 3, 2025
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SCG – Advertising & Public Relations

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Phone: 856.795.7391
Mike Gatta
mgatta@scgadv.com

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NORTH CAROLINA

Phone: 336.908.1443

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About

  • Services
    • Advertising & Marketing
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    • Association and Event Management
  • Services
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    • Association and Event Management

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