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News and Insights.

Explore the forefront of advertising and public relations with SCG. From groundbreaking strategies to expert analysis, discover how we consistently out perform to help you out do the competition.

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Join the industry experts at SCG Advertising + Public Relations for Coffee and Tea with SCG, where we’re poring over the latest trends, insights, strategies in advertising, public relation and association and event management, and brewing up fresh takes on the industry.

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February 3, 2025

Forecast 2025: Public Relations

The year 2025 is set to bring continued volatility, uncertainty, and complexity. The information environment will remain dynamic, shaped by factors such as fragmentation, emerging technologies like artificial intelligence and algorithms…

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December 29, 2024

SCG Recruitment advertising and marketing trends to watch for 2025

As experts in the ever-changing recruitment advertising and marketing industry for over 35 years, SCG has bee…

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December 28, 2024

PR in Healthcare

Today, more than ever, there is so much misinformation in the healthcare space, which impacts people’s ability to make informed decisions and receive quality care they need. There is also a lack of understanding when it comes to resources available to individuals with multiple health conditions.

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December 18, 2024

The Art of Targeting Talent: A Modern Approach

Targeting talent can be a multifaceted concept. It can mean precision, broad grouping, or envisioning an ideal end result. However, one thing is clear: without a well-defined target, especially when it comes to attracting talent, your efforts and resources may not yield the desired results.

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November 18, 2024

These odd things we call “Clichés”

Despite being etymologically rooted in French, clichés have become integral both to written and spoken English. “Think outside the box,” “low-hanging fruit,” “read between the lines,” and my favorite, “break a leg,” are popular examples of the thousands of clichés populating – or polluting – the world’s most flexible, widely-used language.

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November 3, 2024

World Communication Week 2024: Navigating the Digital Age

Back in 1988 – when digital tech was in its infancy – November 1-7 was established as World Communication Week by the International Association of Business Communicators. Since then, this week has become increasingly important, given the rise of social media and other forms of digital communication.

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November 1, 2024

What the Rise of Ad-Supported Streaming Means for OTT Advertising

Forbes recently published an article reporting the results from “The Harris Poll” 2024 streaming survey with the headline: “New Report Shows Streaming Viewers Warming To Ad-Supported Content.”

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October 15, 2024

World Mental Health Day

Mental well-being is as important as physical health, but it often gets less attention. World Mental Health Day serves as a chance to give mental health issues their overdue attention. Since the World Federation for Mental Health started it in 1992, World Mental Health Day has been observed annually on October 10.

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October 9, 2024
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SCG – Advertising & Public Relations

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About

  • Services
    • Advertising & Marketing
    • Recruitment Marketing
    • Public Relations
    • Association and Event Management
  • Services
    • Advertising & Marketing
    • Recruitment Marketing
    • Public Relations
    • Association and Event Management

Our Work

Let’s Connect