News and Insights.

Being a professional from the LGBT+ Community

This personal reflection by our own Lupe Dragon highlights the challenges and strength of navigating the PR world as a queer woman, emphasizing the importance of authenticity, community, and advocacy in professional spaces. It offers encouragement and practical advice for others in the LGBTQ+ community striving to be seen and thrive at work.

June 16, 2025

Who are Xennials and Why Should Marketers Care?

Xennials, born between 1977 and 1985, form a micro-generation that bridges Gen X and Millennials, marked by an analog childhood and digital adulthood. Now in their 40s with stable careers and incomes, they are a unique and influential marketing demographic. Marketers can effectively engage Xennials by leveraging nostalgia, using multi-platform strategies, and recognizing their distinct identity.

June 11, 2025

Higher Education Day Aims to Encourage, Educate Students about College

Our intern Calli dives into the personal and transformative journey of pursuing higher education, emphasizing the challenges, growth, and freedom it brings. In honor of Higher Education Day on June 6, it encourages students to chase their academic goals and raises awareness about scholarship and financial aid opportunities that make college more accessible.

June 6, 2025

The Future of Talent Acquisition: Building a Smarter Hiring Pipeline

As the job market evolves, organizations must stay ahead with a proactive, technology-driven recruitment strategy. To attract and retain top talent, businesses need a dynamic approach that leverages data, digital tools, and a forward-thinking hiring process. Here’s how to refine your talent pipeline for long-term success.

May 6, 2025

Grateful for 54 years of National Public Radio (NPR)

May 3rd marks NPR’s 54th anniversary. The blog notes its lasting impact through diverse content, in-depth news, innovation, and local station support, acknowledging its importance to the media landscape and expressing gratitude.

May 3, 2025

The Art of Producing Podcasts

Producing an engaging and informative podcast involves several crucial stages. From the initial pre-planning – defining the podcast’s core and securing the right elements – through the production and meticulous post-production audio work, the journey culminates in distribution across major platforms to reach listeners.

April 28, 2025

The Secret Weapon To Marcomm: Blogging

In the realm of advertising and marketing, where trends and technologies dominate, its important to remember the strategic importance of blogging. Blogging serves as a powerful asset for building thought leadership, improving search engine visibility, enhancing content marketing, converting readers into leads, and creating a strong brand personality.

April 14, 2025

What St. Patrick would teach us about Public Relations

Despite modern PR technology, nothing beats face-to-face communication—just ask St. Patrick. Through relationships and persuasion, he spread Christianity across Ireland, proving himself a PR genius.

March 14, 2025

Being a professional from the LGBT+ Community

Who are Xennials and Why Should Marketers Care?

Higher Education Day Aims to Encourage, Educate Students about College

The Future of Talent Acquisition: Building a Smarter Hiring Pipeline

Grateful for 54 years of National Public Radio (NPR)

What St. Patrick would teach us about Public Relations

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