News and Insights.

Why do we need advertising?

Advertising is often criticized, but it plays a vital role in funding journalism, supporting small businesses, informing the public, and even shaping the future of AI. Far beyond being a nuisance, ads fuel the economy, sustain local news, and deliver life-saving messages to the people who need them most.

August 12, 2025

Intern Day 2025: Insights From Our Summer Interns

SCG interns, Calli, Gina-Marie, and Ben, are pulling back the curtain on their experiences! Discover how internships help shape career paths, reveal hidden passions, and provide invaluable clarity for the future. Get ready to be inspired!

July 30, 2025

Building an Engaged Community Through Social Media

How a personal social media project, Girls Who Walk Morristown, evolved into a vibrant offline community, highlighting key strategies like consistency, responsiveness, and platform choice to build real-world connections through online engagement.

July 22, 2025

Being a professional from the LGBT+ Community

This personal reflection by our own Lupe Dragon highlights the challenges and strength of navigating the PR world as a queer woman, emphasizing the importance of authenticity, community, and advocacy in professional spaces. It offers encouragement and practical advice for others in the LGBTQ+ community striving to be seen and thrive at work.

June 16, 2025

Who are Xennials and Why Should Marketers Care?

Xennials, born between 1977 and 1985, form a micro-generation that bridges Gen X and Millennials, marked by an analog childhood and digital adulthood. Now in their 40s with stable careers and incomes, they are a unique and influential marketing demographic. Marketers can effectively engage Xennials by leveraging nostalgia, using multi-platform strategies, and recognizing their distinct identity.

June 11, 2025

Higher Education Day Aims to Encourage, Educate Students about College

Our intern Calli dives into the personal and transformative journey of pursuing higher education, emphasizing the challenges, growth, and freedom it brings. In honor of Higher Education Day on June 6, it encourages students to chase their academic goals and raises awareness about scholarship and financial aid opportunities that make college more accessible.

June 6, 2025

The Future of Talent Acquisition: Building a Smarter Hiring Pipeline

As the job market evolves, organizations must stay ahead with a proactive, technology-driven recruitment strategy. To attract and retain top talent, businesses need a dynamic approach that leverages data, digital tools, and a forward-thinking hiring process. Here’s how to refine your talent pipeline for long-term success.

May 6, 2025

Grateful for 54 years of National Public Radio (NPR)

May 3rd marks NPR’s 54th anniversary. The blog notes its lasting impact through diverse content, in-depth news, innovation, and local station support, acknowledging its importance to the media landscape and expressing gratitude.

May 3, 2025

Why do we need advertising?

Being a professional from the LGBT+ Community

Who are Xennials and Why Should Marketers Care?

Higher Education Day Aims to Encourage, Educate Students about College

The Future of Talent Acquisition: Building a Smarter Hiring Pipeline

Grateful for 54 years of National Public Radio (NPR)

SCG – Advertising & Public Relations

CORPORATE HEADQUARTERS
100 S. Jefferson Road, Suite 204, Whippany, NJ 07981
800.848.4323 - 973.992.7800

ATLANTA

1750 Powder Springs Rd SW,
Suite 190 #50
Marietta, GA 30064-4850
Phone: 678.733.9375 ext. 192
Tina Davis
tdavis@scgadv.com

NEW YORK

575 8th Avenue, 6th Floor
New York, NY 10018
Phone: 800.848.4323

PHOENIX

Phone: 480.200.1212

MARYLAND

Phone: 301.213.0542

ILLINOIS

Phone: 618.406.3311

PHILADELPHIA

106 Kings Highway E.,
2nd Floor
Haddonfield, NJ 08033
Phone: 856.795.7391
Lance Christensen
lchristensen@scgadv.com

TAMPA

Phone: 727.724.3400 ext. 102

SAN DIEGO

Phone: 800.848.4323 ext. 149

NORTH CAROLINA

Phone: 336.908.1443

CONNECTICUT

Phone: 917.902.3981

BOSTON

Phone: 973.597.0938