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News and Insights.

Explore the forefront of advertising and public relations with SCG. From groundbreaking strategies to expert analysis, discover how we consistently out perform to help you out do the competition.

PRSA

The Role of PRSA in Shaping the Public Relations Field

PRSA empowers over 30,000 PR professionals with career development, networking, and ethical guidance. Since 1947, it has provided resources like workshops and mentorship to keep members ahead of industry trends. Leaders like SCG’s Michael Cherenson highlight PRSA’s role in shaping the field, while members like Lupe Dragon gain valuable skills to elevate their careers and the profession.

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March 5, 2025
Super Bowl LIX

Who won Super Bowl LIX commercials?

Which ads had everyone talking? Which brands “won” Super Bowl LIX? Our Creative Director Tom Marguccio gives us his take on this year’s Super Bowl commercials.

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February 12, 2025
BlueSky

What You Need to Know About Bluesky

Bluesky is a new decentralized social media platform making waves. But what exactly is Bluesky, and why should PR pros be paying attention? This blog post dives into the details, exploring its unique structure, the potential for targeted engagement, and why it could be the future of online connection. Is it just a flash in the pan, or a game-changer? Find out here!

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February 3, 2025

LISTEN TO OUR PODCAST

Join the industry experts at SCG Advertising + Public Relations for Coffee and Tea with SCG, where we’re poring over the latest trends, insights, strategies in advertising, public relation and association and event management, and brewing up fresh takes on the industry.

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February 3, 2025

Forecast 2025: Public Relations

The year 2025 is set to bring continued volatility, uncertainty, and complexity. The information environment will remain dynamic, shaped by factors such as fragmentation, emerging technologies like artificial intelligence and algorithms…

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December 29, 2024

SCG Recruitment advertising and marketing trends to watch for 2025

As experts in the ever-changing recruitment advertising and marketing industry for over 35 years, SCG has bee…

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December 28, 2024

PR in Healthcare

Today, more than ever, there is so much misinformation in the healthcare space, which impacts people’s ability to make informed decisions and receive quality care they need. There is also a lack of understanding when it comes to resources available to individuals with multiple health conditions.

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December 18, 2024

The Art of Targeting Talent: A Modern Approach

Targeting talent can be a multifaceted concept. It can mean precision, broad grouping, or envisioning an ideal end result. However, one thing is clear: without a well-defined target, especially when it comes to attracting talent, your efforts and resources may not yield the desired results.

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November 18, 2024

These odd things we call “Clichés”

Despite being etymologically rooted in French, clichés have become integral both to written and spoken English. “Think outside the box,” “low-hanging fruit,” “read between the lines,” and my favorite, “break a leg,” are popular examples of the thousands of clichés populating – or polluting – the world’s most flexible, widely-used language.

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November 3, 2024
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SCG – Advertising & Public Relations

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Lance Christensen
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About

  • Services
    • Advertising & Marketing
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    • Public Relations
    • Association and Event Management
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    • Association and Event Management

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